Website of the day: The Glover Park Group

So today’s website of the day is a site I randomly came across while surfing the web the other day. It’s the website for a political pseudo consulting firm called the Glover Park Group.

The beauty of this site is that it seems really simple on the surface but shows all the signs of being very well thought through. It very simply and subtly describes (from left to right which is interesting) the following:

  • Why they exist – The Reason
  • Who they are – Our Team
  • How they work – The Approach
  • What they’ve done – The Work
  • Jobs they have available – The Opportunity
  • Current news about their team -The Latest

The site is headed in the right direction when they try and show their portfolio in “The Work” section. Unfortunately, that section is a little buggy and you can see flickering graphics for no good reason.

The Work section is pretty buggy but I like what they were trying to do
The Work section is pretty buggy but I like what they were trying to do

The bottom line is, this is a great example of a consulting firm doing more with less and taking the time to really think through the message. The added benefit of having a website that shows some thought leadership is that it gives the impression that these guys are thought leaders.

The major problem with corporate sites is that they add way too much information to their websites and probably don’t even have the analytics to show what parts of the site people have any interest in.

Less is always more and I think Glover Park Group is a great example.

Leave a Comment Below

  • I just checked it out. A little buggy as you mentioned, but I think the layout is great. Nice free advertising for glover park group. How’d you come across it?

      • If it’s on Huffington Post in any capacity, it must be doing alright. I think it looks pretty cool and is laid out nicely. Seems like a good consulting firm.

  • As you mentioned, a very simple and basic design and layout that follows the rules of making a successful sight. In my view, that’s a good thing. Why do too much when this looks good enough? Nice post!

  • Having a cool banner like that is more important than you may think. I remember a college course I took that told me that people make up their mind on a website within the first 10 seconds or so. That means the majority of your information must be on the top of the page and must be appealing. I think they do a good job of that.

  • Nice analysis of the site. Overall, a good example. But as you pointed out, still a lot of room to improve. Graphics like the one you showed is not ideal at all. Hopefully they fix that rather quickly.

  • Really solid website. I checked it out over the weekend and I think it has a lot of potential. You pointed out the bugs nicely, which I also noticed. Other than that, this has tons of potential. Nice spotlight!

  • I just visited the site after reading this. My first impressions: it’s a nice and plain (in a good way) website. Honestly, and I’m not just saying this to boost your ego, I believe Learnabouttheweb is just as good if not better, Onuora.

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