New Google Penguin Algorithm Update Being Rolled Out

A new Google Penguin algorithm update is now rolling out. Although it was delayed by a week or so, the search engine giant has already begun the rollout of its latest Penguin update.

The company officially announced this a few weeks back.

In fact, the slow worldwide rollout began this past Friday, with the objective of reducing even more search spam than before. According to the company, webmasters may already have seen an impact already, though the effects are expected to be more noticeable in the coming weeks.

In the words of Pierre Far, a Webmaster Trends Analyst at Google:

“On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam.”

Sounds pretty solid!

Those of you not in the know, Penguin is the codename for Google’s algorithm that decreases search engine rankings of sites that are found to be violating the Webmaster Guidelines that the company has put in place.

It focuses on artificial methods that are employed to increase the ranking of webpages — manipulation, in other words. Google has updated several of its algorithms these past few months, including a number of updates to Panda.

At the same time, the company has been hunting down individual sites and entire networks that it believes are trying to trick the system.

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