7 Basic Principles Of Good Writing

It’s all in the words, they say. Words can turn you content from drab to fab, make people notice your businesses, positively impact your marketing and drive customers to your door.

Plus engaging content is highly impactful when it comes to conversions.

However, while attention grabbing words are important, quality copy is even more vital. The basic principles of good writing still apply no matter the type of content you are developing. These are the tried, tested and refined methods — the very basics.

Below is a list of 7 basic principles of good writing that you should keep in mind:

Write vividly

Which is to say that you should use specific nouns and verbs when writing content, as opposed to lengthy strings of wanton (and unnecessary) adjectives and adverbs. Your readers are interested in content, after all, Try not to bring too much stuff and fluff into it.

Keep it short

Almost everyone is busy these days, and most people barely have enough time to read. Don’t burden your customers and readers with lengthy blocks of text. Use short words, short sentences, short paragraphs and short pages — keep it concise, keep it succinct if you desire maximum impact.

Important things first

This point builds upon the previous one, in the sense that you want to place the most important information near the beginning. Make it a habit to stick the weighty words at the start of sentences and paragraphs. In fact, start with them if you can.

Skip the jargon

Like it or not, but experts is a subjective word. A person might be great at one or two things, good in a few others, but that does not make him or her an authority on everything. Point being, use ordinary language that everyone can understand, rather than compiling a gobbledygook of terminology.

Proofread your text

The best way to check your content for grammar and flow is to read your text out loud. It is by far the easiest way to find mistakes. Also use your word processor to check for spelling and typos. A site full of errors gives your visitors an impression that you’re sloppy. Yikes!

Have others read what you write

Now this is a pro tip. If you wrote a lot of content for your online business, there may come a time when you will get too close to your writing. Have someone else do the reading and ask for their feedback for accuracy, clarity, omissions and oversights. Every once in a while, that is.

Leave a Comment Below

  • Proofreading is huge. Great point there. The second most people see a typo or grammatical error, they instantly think that person loses credibility, whether that’s fair or not.

    • Agree completely Angela. I just read over this article again and just think it’s excellent with all the advice. Jargon is annoying and useless.

  • It’s always a hassle to make the writing good in all the way. Basic principles are very much important to make the full essay worth for better as well as smooth presentation from the beginning. It does not seem unreasonable to suggest that every single pointed out taglines are very much contemporary as well as prominent for all to make the most use of it.

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