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If you have multiple topics, should you create one blog or several?

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This is a question that bugs many a newcomers to blogging. The ease of which one can create and maintain blogs these days, no wonder people try their hands at several when they have multiple topics.

However, it is usually best to focus on one blog — particularly when starting out — and giving that blog a clear focus. Blogging requires a lot of time and energy, and dividing this among three or five different blogs is the fastest way to burnout.

The majority of the big-name bloggers have one blog. A few have found success with two or more, and even then most of these with multiple blogs rely a lot on guest posts.

Speaking of which, if you have expertise or interest in other areas, you can still write about them without running multiple blogs. Guest posting on other blogs is the perfect avenue for this, and if you can somehow tie the topic with your original blog, you have a win.

Fact is that it is quite tough to really grow more than one blog at a time.

You will have to maintain separate social accounts for each (Facebook, Twitter), regularly post on each blog, and then promote them. Reaching the glorious milestone of 1,000 subscribers is quite a task — now think about doing that times three.

And chances are that if you find success with your first blog, it becomes a hit, starts attracting a huge audience, inviting guest posts as submissions, then you can easily focus on launching your next success.

Having said that, starting with a single niche blog may not always be the optimum thing to do.

There is the case of putting all eggs in one basket, or your monetization strategies might require different platforms, and in the fickle search engine environment of today, there is always the chance of messing up and incurring a rankings penalty.

But if you can afford to start up with one blog, always go for it. It comes with its advantages.

Sarah Hadley loves monetization. The art of making money online is her primary focus and she hasn’t met an ad network she couldn’t critique.

2 Comments
  • terry10

    I agree Sarah. Particularly if you’re a beginner, trying to upstart and build readers on multiple blogs is just adding levels of difficulty to the task at hand. Overall, I think getting successful at one blog is paramount before starting another one.

  • Cal’s Cars

    An interesting question. I’ve never given it much thought to be honest, but it’s a good topic. Truth be told, I’ve never really had more than one idea to blog about, but if I did, I think I would only start one blog because of what you stated. You can put more effort into one blog to make it the best you possibly can, which will hopefully lead to more subscribers.

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

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Wordpress Hosting

This is the fifth post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

In part three, I talked about the importance of putting together a baby business plan.

In part four, I described the importance of not wasting time on a logo.

This is part five of the blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to recommend WordPress Hosts to you.

What is a WordPress Host?

A WordPress Host or hosting company is simply the company that hosts your WordPress website files. There are a ton of companies out there that do web hosting but here is everything you need to know in a concise package.

To cut a long story short, there are 2 ways to deal with hosting for WordPress if you’re new to building a business.

  1. The dumb way – get regular hosting and figure out all the tweaking and maintenance.
  2. The easy and efficient way – with managed hosting.

What is WordPress Managed Hosting?

Managed hosting is exactly what it sounds like – hosting that is managed for you. God I wish I knew this when I started 15 years ago.

You see, a WordPress website has more parts that need maintenance than most people understand.

When you’re building an online business, you need to worry about the following:

  • The WordPress installation
  • WordPress version updates
  • WordPress environments
  • The database
  • FTP/SFTP
  • PHP
  • The theme
  • MySQL
  • Plugins
  • Performance
  • The CDN (if you’re savvy enough to manually install one)
  • Hacking and security
  • Images

and more..

When I started out building websites, I had to learn how to manage all this stuff at once and ended up paying contractors to handle one thing here, then another thing there etc. etc.

It adds up and even worse…

It’s a massive distraction from your business!

Most people don’t want to know this stuff and more importantly, don’t need to know all this stuff.

That’s where a good WordPress Managed Host comes in.

The role of a good WordPress Managed Hosting company

It’s real simple, a good WordPress Managed Hosting company will have one goal and one goal alone – to keep you protected from all the bullshit you don’t have to worry about.

They help you with the install, troubleshooting becomes their problem 100%, they worry about performance, security is all their business, on and on it goes.

At the end of the day, they allow you to focus on your business.

While there are a few good hosting companies out there, I only have one recommendation.

Wp Engine

WP Engine – Link here

I’ve been on their platform for years and can’t say without equivocation, I couldn’t stay in business without their company.

They are reasonably priced, they have 24/7 chat support, they have the most pleasant staff in the industry and they look after their customers. In addition, their control panel makes site management on the back end a breeze.

You can learn more here.

A managed WordPress company allows you to stay focused on your core business and that is invaluable.

It’s really that simple.

Head to their site and sign up for a reasonably priced hosting package and you’re in good shape.

WP Engine plans

In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.

Enjoy!

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Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

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Logos

This is the fourth post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

In part three, I talked about the importance of putting together a baby business plan.

This is part four of the blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to teach you how to get a logo for your business.

What is a logo?

Simply put, a logo is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. You are obviously familiar with some of the more famous ones.

famous logos

The importance of a good logo

Logos are relatively important for an online business but their value is misunderstood by most online entrepreneurs. A lot of people starting out in this business obsess about the logo.

  • What color should it be?
  • What size?
  • What tagline?
  • What image?
  • Vertical or horizontal?

I brought a friend along to help you.

The Rock It doesnt matter

As my friend the Rock just told you – NONE of this matters.

If that sounds like anathema to you I’m wagering that this is your first Rodeo and you still have time for all that quaint nonsense.

Let me be clear. At this stage in the game, your logo does not matter one bit.

What this does not mean

  • Doesn’t mean you should have an ugly logo.
  • Doesn’t mean you should pay ZERO attention to it.
  • Doesn’t mean that you should not have one at all.

What this does mean

  • Does mean that you should acknowledge this task is low priority.
  • Does mean that you should spend no more than 2 days on this task.
  • Does mean that after 2 days, your logo concept should be “good enough”
  • Does mean that this is a task that you should come back to.

So this begs the question..

Should I buy a logo or design one myself?

Great question – easy answer.

If you have the skills, put one together in less than 48 hours. If not, buy one.

This begs the next question..

How much should I pay for a logo?

Great question – yet again another easy answer.

50 dollars.

No more than 50 bucks is what you should spend on a logo because quite frankly, anything more is a waste of money.

This begs yet again the next question..

Where should I get this new logo designed?

I would have given you a different answer a month ago but I found  a really cool place where you can actually get your logo design for cheap.

It’s called BrandCrowd.

This is a really cool service where you can buy or alter really cool logos for reasonable prices.

While you can spend more than $1000 to buy a logo, that would be dumb. Pick something cool, modify it and keep it moving.

I did this in 3 hours for another site I’m building – https://www.laptopvideoreviews.com.

Laptop Video Reviews

 

This took 3 hours and cost me $45. Logo done. I recommend BrandCrowd because it’s really easy to use and simple to get a good logo done.

Summary

When you start out in this business, a logo can drive you CRAZY and you can spend months trying to get the right colors and branding and sizes etc.

FOCUS ON YOUR BUSINESS!

Don’t get distracted because here’s the secret – you can always double back and get a better logo later. It’s better to have a viable business and a crappy logo than a beautiful logo and a failed business.

It’s simple.

In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.

Enjoy!

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Editorial

Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.

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Never get Hulu

I was watching the Emmys last week and then an ad came on.

It had a ton of celebrities who were serious and telling me to listen and pay attention.

They start to talk somewhat comedically about a bunch of things I should never do – never fly first class, never get a king size bed, never get a walk in closet etc etc.

At this point, there are hints of comedy creeping in…

Until the final punch line “..and most importantly Never Get Hulu”.

My wife and I are marketing professionals and immediately looked at each other thinking the same exact thing.

Who at Hulu gave the green light to this ad?

Why would you get people’s attention and use the words “Never” and your brand name in the same sentence? From a marketing perspective this seems extremely stupid.

Yes, it gets people like me writing about this and talking about it and sharing the ad. Got it.

HOWEVER, it imprints very negative keywords next to your brand name into people’s psyche’s forever.

Never Get Hulu.

I absolutely don’t get it but hey what do I know, maybe they know something I don’t so I should probably take their advice.

I DEFINITELY won’t get Hulu.

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