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Don’t make this one mistake before you quit your day job to become an entrepreneur

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I am a mentor of sorts to quite a few people because I have been able to quit my day job and successfully become an entrepreneur.

As someone who had a 9 to 5, I know how fortunate I am and how it really isn’t easy to make that transition.

One of my former students (who went through Learn About The Web) was talking to me a week ago and sharing how she felt that she always wanted to be an online entrepreneur and felt like she was really treading water and wasting time at her current job.

I could relate. 🙂

Now this is really a critical point in the life of a would be entrepreneur. Since she was potentially walking away from a 6 figure job, as a friend, I felt it was my duty to make sure she knew what she was doing.

After talking a little bit about her goals I asked “Jennifer” (not her real name) the question “So if you quit your job, what would be your priority for the first three months with all this new found freedom?”

Her answer “I would finally be able to finish all the research for my business and start building it”.

Stop-Sign-final

BIG problem.

My advice to all you would be entrepreneurs out there – DO NOT QUIT YOUR JOB TO DO MORE RESEARCH.

If you are still at the point where you are learning about what you want to do, you’re not ready to start a new career. I strongly recommend you quit your day job ONLY after you’ve started making substantial amounts of monthly revenue from the idea you have.

The amount of revenue doesn’t have to be as much as what you get paid at your day job BUT it should be a positive indication that you have an idea of what the heck you are doing.

I knew that I needed to learn and really understand my passion before I could make it my BUSINESS.

Only you know what that number should be.

The problem is, most people who have dreams about being entrepreneurs are lazy. They feel like they would love to do their passion but….. they have a day job so oh well….

But somehow they make the time to go out, socialize, party, sleep, take trips, do their hobbies etc etc

Becoming an entrepreneur is often about sacrifice. Doing without. Making hard choices.

In my case, I would go to work from 9 to 5, get back home, rest for an hour and get on the web and learn from 7pm till 2am, then get up at 6am or 7am and do it again.

For years.

Because I knew that I needed to LEARN and really UNDERSTAND my passion before I could make it my BUSINESS.

If you plan to step out on your own someday, make sure you have paid your dues and REALLY understand your industry. Most of the research you need to do can be done on the side with your day job.

It’s all about choices.

Talk to me, were you able to make the transition from a 9 to 5? What were the obstacles you faced?

Use the comments and let us know.

Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

9 Comments
  • Angela

    Great points! It’s about sacrifice. You don’t just walk away from something that’s a sure thing because of more freedom and the ability to be your own boss. It’s too big of a risk. As hard as it could be, I truly think your way of 9-5 and then 7-bed is the only way to balance both and make a transition that isn’t reckless.

    • http://latw.wpengine.com/ Onuora Amobi

      Thanks Angela.

      It’s hard but really the only responsible way to do it.

  • Paul Jefferson

    Sad, but also insightful story. The sad part is Jennifer really seemed to care and wanted to give her full effort to online business. However, as you correctly pointed out, she clearly wasn’t ready for it. It’s hard to get to the point, but there’s no shortcut for patience and hard work.

  • Drew J

    This is all gold. Quitting your job to do more research is like dropping out of college to work on applying to another. That’s not gonna help you more in the future, it just leaves you more exposed.

    • Jen

      Perfect analogy, Drew! It’s just not worth the risk if you don’t have to incur it. If you’re truly motivated, it should be doable to work 2 jobs.

  • Cliff14

    Really nice work as always, Onuora. I found the part about lack of sleep to be the best and most important part. I think people believe Entrepreneurs work all day, but night work has to happen to keep your day job for some income at first. That mean sacrificing 7-8 hours of sleep and sleeping more like 5 hours. This hopefully won’t last forever, but success is difficult to achieve. That’s something I think a lot of people don’t realize nowadays.

  • Cody Z

    I agree that 9-5 with the online business starting up is challenging and often a necessary evil. However, Onuora, is there any circumstance where you think it would be beneficial to get a part time job just to get by and devote even more time to online business or is it simply too risky?

  • Dtt23

    Very compelling. Onuora, are you suggesting that there’s a difference between wanting and needing to be an entrepreneur? I hate phrasing it as that cliche, but that’s what it seems was the issue in Jennifer’s case. She was more upset with her job than in love with the idea of being an entrepreneur.

    • Genie

      That’s what I thought also. I think that’s an astute and relevant point. If you want to be an entrepreneur only or primarily because you don’t like having a boss or 9-5 job, then entrepreneurship probably isn’t for you.

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

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Wordpress Hosting

This is the fifth post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

In part three, I talked about the importance of putting together a baby business plan.

In part four, I described the importance of not wasting time on a logo.

This is part five of the blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to recommend WordPress Hosts to you.

What is a WordPress Host?

A WordPress Host or hosting company is simply the company that hosts your WordPress website files. There are a ton of companies out there that do web hosting but here is everything you need to know in a concise package.

To cut a long story short, there are 2 ways to deal with hosting for WordPress if you’re new to building a business.

  1. The dumb way – get regular hosting and figure out all the tweaking and maintenance.
  2. The easy and efficient way – with managed hosting.

What is WordPress Managed Hosting?

Managed hosting is exactly what it sounds like – hosting that is managed for you. God I wish I knew this when I started 15 years ago.

You see, a WordPress website has more parts that need maintenance than most people understand.

When you’re building an online business, you need to worry about the following:

  • The WordPress installation
  • WordPress version updates
  • WordPress environments
  • The database
  • FTP/SFTP
  • PHP
  • The theme
  • MySQL
  • Plugins
  • Performance
  • The CDN (if you’re savvy enough to manually install one)
  • Hacking and security
  • Images

and more..

When I started out building websites, I had to learn how to manage all this stuff at once and ended up paying contractors to handle one thing here, then another thing there etc. etc.

It adds up and even worse…

It’s a massive distraction from your business!

Most people don’t want to know this stuff and more importantly, don’t need to know all this stuff.

That’s where a good WordPress Managed Host comes in.

The role of a good WordPress Managed Hosting company

It’s real simple, a good WordPress Managed Hosting company will have one goal and one goal alone – to keep you protected from all the bullshit you don’t have to worry about.

They help you with the install, troubleshooting becomes their problem 100%, they worry about performance, security is all their business, on and on it goes.

At the end of the day, they allow you to focus on your business.

While there are a few good hosting companies out there, I only have one recommendation.

Wp Engine

WP Engine – Link here

I’ve been on their platform for years and can’t say without equivocation, I couldn’t stay in business without their company.

They are reasonably priced, they have 24/7 chat support, they have the most pleasant staff in the industry and they look after their customers. In addition, their control panel makes site management on the back end a breeze.

You can learn more here.

A managed WordPress company allows you to stay focused on your core business and that is invaluable.

It’s really that simple.

Head to their site and sign up for a reasonably priced hosting package and you’re in good shape.

WP Engine plans

In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.

Enjoy!

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Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

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Logos

This is the fourth post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

In part three, I talked about the importance of putting together a baby business plan.

This is part four of the blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to teach you how to get a logo for your business.

What is a logo?

Simply put, a logo is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. You are obviously familiar with some of the more famous ones.

famous logos

The importance of a good logo

Logos are relatively important for an online business but their value is misunderstood by most online entrepreneurs. A lot of people starting out in this business obsess about the logo.

  • What color should it be?
  • What size?
  • What tagline?
  • What image?
  • Vertical or horizontal?

I brought a friend along to help you.

The Rock It doesnt matter

As my friend the Rock just told you – NONE of this matters.

If that sounds like anathema to you I’m wagering that this is your first Rodeo and you still have time for all that quaint nonsense.

Let me be clear. At this stage in the game, your logo does not matter one bit.

What this does not mean

  • Doesn’t mean you should have an ugly logo.
  • Doesn’t mean you should pay ZERO attention to it.
  • Doesn’t mean that you should not have one at all.

What this does mean

  • Does mean that you should acknowledge this task is low priority.
  • Does mean that you should spend no more than 2 days on this task.
  • Does mean that after 2 days, your logo concept should be “good enough”
  • Does mean that this is a task that you should come back to.

So this begs the question..

Should I buy a logo or design one myself?

Great question – easy answer.

If you have the skills, put one together in less than 48 hours. If not, buy one.

This begs the next question..

How much should I pay for a logo?

Great question – yet again another easy answer.

50 dollars.

No more than 50 bucks is what you should spend on a logo because quite frankly, anything more is a waste of money.

This begs yet again the next question..

Where should I get this new logo designed?

I would have given you a different answer a month ago but I found  a really cool place where you can actually get your logo design for cheap.

It’s called BrandCrowd.

This is a really cool service where you can buy or alter really cool logos for reasonable prices.

While you can spend more than $1000 to buy a logo, that would be dumb. Pick something cool, modify it and keep it moving.

I did this in 3 hours for another site I’m building – https://www.laptopvideoreviews.com.

Laptop Video Reviews

 

This took 3 hours and cost me $45. Logo done. I recommend BrandCrowd because it’s really easy to use and simple to get a good logo done.

Summary

When you start out in this business, a logo can drive you CRAZY and you can spend months trying to get the right colors and branding and sizes etc.

FOCUS ON YOUR BUSINESS!

Don’t get distracted because here’s the secret – you can always double back and get a better logo later. It’s better to have a viable business and a crappy logo than a beautiful logo and a failed business.

It’s simple.

In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.

Enjoy!

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Editorial

Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.

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Never get Hulu

I was watching the Emmys last week and then an ad came on.

It had a ton of celebrities who were serious and telling me to listen and pay attention.

They start to talk somewhat comedically about a bunch of things I should never do – never fly first class, never get a king size bed, never get a walk in closet etc etc.

At this point, there are hints of comedy creeping in…

Until the final punch line “..and most importantly Never Get Hulu”.

My wife and I are marketing professionals and immediately looked at each other thinking the same exact thing.

Who at Hulu gave the green light to this ad?

Why would you get people’s attention and use the words “Never” and your brand name in the same sentence? From a marketing perspective this seems extremely stupid.

Yes, it gets people like me writing about this and talking about it and sharing the ad. Got it.

HOWEVER, it imprints very negative keywords next to your brand name into people’s psyche’s forever.

Never Get Hulu.

I absolutely don’t get it but hey what do I know, maybe they know something I don’t so I should probably take their advice.

I DEFINITELY won’t get Hulu.

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