The importance of local SEO in your marketing efforts

The concept of local SEO may still be alien to some, but it is fast becoming an essential component for all businesses, online and offline. In particular, brands that seek long term search engine success.

So what exactly is local SEO?

This is the type of search engine optimization that is focused on providing relevant results to a user based on their current location. And this is a practice that has seen a sudden rise thanks to the increase in smartphone usage, combined with improved connectivity.

And although it has a lot of similarities with traditional SEO, there are some fundamental differences.

Care for some statistics?

Google recently revealed that one in three mobile queries in the United States are now local. Additionally 95% of mobile users look up local information on their phones. It goes without saying that this is one area of search that is set to become more and more prevalent in the years to come.

So how do you optimize for local search?

Luckily, Google have set up things that will help you get started. Google Places for Business, and Google+ Local combined with some simple on-page local SEO provide the perfect start towards optimizing your online presence for local searches.

Plus there is no shortage of online tools to analyze your local SEO rankings.

We will be going through all this in detail in subsequent articles on how to optimize your websites for local SEO, along with best practices, dos and don’ts.

Leave a Comment Below

  • Great straight-forward information, Melanie! 🙂 The statistics are telling. This is extremely important for small businesses to consider when trying to establish a local base. Google seems like the way to go now.

  • Google+ local is a fantastic tool for local SEO. Unless you’re strictly an online business, then local seo could be the best option for your new business. Nice post!

  • New news that Apple is using Bing as its default search engine on its new OS update to be released this fall. This could cause a HUGE increase in value for Bing Local. It may be smart to invest in that now.

    • Great point. I just saw this as well. Bing seems like the definitive next-best alternative to Google at this point!

  • Melanie, you’re spot on with the statistics section. I can’t tell you how many times I’ve been out to eat or just out in general with someone and we’re conversing and the convo leads to us googling something. Mobile devices are definitely key!

    • Very true. A lot of times it’s to research an obscure fact for me, but overall, there are definitely times I’m out and I’ll google restaurants or other businesses near me. Mobile importance cannot be stressed enough.

  • Great start, Melanie. I am eager to see the subsequent articles, because I could definitely use help on the dos and don’ts of local SEO.

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