No denying that we live in an increasingly digital age. Gone are the good old analog days of the 80s and 90s, the world is digital now. The business and corporate world, in particular.
People are now using various platforms for their businesses not just to find and connect with talents online, but also doing business networking. Social networks like LinkedIn and Facebook offer different perspectives on reaching an audience, and both have inherent strengths and weaknesses.
While LinkedIn is the undisputed king of the business world when it comes to networking and marketing, Facebook is often overlooked as a professional resource.
Interesting, as among its 1.35 billion users, there are more than 25 million business pages.
But how do both sites compare for business networking? This simple infographic created by Brighton School of Business & Management showcases a number of metrics of both sites, detailing how businesses can best leverage both platforms.
It goes over the differences and benefits that both LinkedIn and Facebook provide for professional use, including company details, statistics, user demographics, business pages, marketing, as well as a few paid advertising numbers for you to crunch.
Managing each platform effectively is vital here, if you’re active with your online business at either site, as each offers a different audience.
Click the infographic below to view the full high-resolution version.