Infographic: Online Marketing 101

If you have been running your online business for any length of time, you are sure to have come across an array of terminology. There certainly is a lot of terms and acronyms floating around this filed.

And it so happens that we get do deep in the business that we sometimes forget the basic lingo of online marketing. That, or sometimes we just don’t make an effort to learn some terms, which can be rather problematic if you are conversing with another marketing professional, for example.

Luckily, this handy infographic goes over the basic definitions of online marketing terms, and provides a big picture of the overall web marketing landscape.

Some of the definitions are rather basic, like:

Display & Banner Ads – catches the attention of target customers so they either click to visit your site or become more aware of your brand.

While others are slightly more advanced, such as:

Remarketing – targets ads to people who have already visited your site (but didn’t make a purchase) through tailored messaging or exclusive offers.

You will learn simple fundamentals of terms from affiliate marketing, to content curation, lead nurturing, marketing automation, owned media, social ads to sponsored content. Some 26 terms in total, all clearly defined.

And they also serve as a launching pad for you to dig deeper into the topics that interest you in your online marketing adventures, so a pretty neat read overall.

Click the infographic below to view the full high-resolution version.

Online Marketing 101

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