Infographics are effective. Highly effective. People much prefer to look at pretty pictures or amazing videos, than read plain text. And the reason for that is simple.
The brain has to do less work to digest information when it’s presented visually.
This makes infographics and visual content a lot compelling — this type of content drives more traffic and brings more results than plain text material. Brands and businesses are benefiting from using infographics in their marketing.
The infographic below illustrates the power of visual content:
“It is no secret that consumers respond better to visual marketing, and this is one reason that infographics have become such a popular and effective form of online marketing. They allow you to present information in a way that your audience will actually absorb your message, instead of just skimming through blocks of text and only retaining a very small percentage of the information.”
Some interesting highlights here.
But the most pushing one is the fact that the brain process visual information 60,000 times faster than text. Going to have to do a little digging on this one to locate the source. Seems too good to be true!
Other than that, there are several appealing pointers here, including how an infographic is 30 times more likely to be read than a text article. Sounds about fair, particularly for people on mobile devices. Not everyone wants to read lengthy text on smartphones or tablets.
The sales and infographic marketing statistics are also fascinating, including the popularity of infographics on Google. Quite a few important takeaways overall.
Click the infographic below to view the full high-resolution version.