Content is king. We all have heard this phrase before. But not everyone stops to think why content is king. And why it has to be treated like one. The web is, now, the most important resource of information for people.
With nearly 3 billion already using the Internet in one way or another, and millions joining in daily, the audience is huge. But it’s important to deliver information to these people that is effective.
Effective and impactful.
The digital revolution is demanding, if nothing else. Online businesses need to deliver unique, relevant and fresh content — something that immediately engages the reader. But most importantly, your content needs to be sharp, clear and compelling.
With the intense competition, you have to be one step ahead, not simply keep up.
But people have different needs, and to deliver, you absolutely have find out what your customers and audience want. No one content strategy works for all, or every type of online business. It has to be custom designed for each niche and specific audiences.
Want to see how varied the landscape is?
This infographic from Stratton Craig sheds a little light on what good and bad content looks like. It makes for a rather interesting read, with some surprising statistics.
The survey was conducted on 712 people, aged 18 to 65 (and beyond), and they were asked to define what they enjoy online, what they don’t enjoy, what type of content they like and what they dislike on the web. Online shopping, as you can see, is not high on this list.
Equally surprising are the bit about blogs, with a shocking 0% of the 18-to-24 year old respondents enjoying reading them. Video, on the other hand, is key for younger demographics.
It’s a pretty illuminating read, surprising even in some sense, but should provide a few pointers for you to chart out your content or content marketing strategy.
Click the infographic below to view the full high-resolution version.