Connect with us

Web Content

3 Powerful Ways To Start A Blog Post

Published

on

Ever had a great idea that you wanted to write about? It so often happens that bloggers come up with a great title for the post, but then struggle to begin their posts. The introduction is absolutely crucial, after all, and you just have to get that early part right.

The first few lines or paragraphs of your posts are what draw readers in and lead them to read the rest of your blog post. You don’t want to make the wrong impression early on.

So here are three powerful (but easy) ways to come out swinging and begin strong:

Tell a story

Or rather, a short story. We all love stories, and using a funny or inspiring one to introduce your topic is a good way to explain why the post matters. Even better is a story about a mistake you made, as it makes you seem more human and real to your audience. Just keep the stories short and to the point.

Example: When I met Kim at the end of January, she invited me to learn computer programming at our local community training center.

Ask a question

This value technique is a favorite for many bloggers. Just glance at the top of this post for an example. Questions are a great way to get readers thinking, and as a result, they engage with your post right from the start. Obviously, you have to follow up on your promise of delivering helpful information.

Example: Are subdomains bad for SEO?

Quote another writer

Quoting another blogger or writer, or even a funny or provocative saying is another neat way of opening a post. Not only does it show that your post is part of a broader conversation, it also lends a sense of authority to what you write. Keep it short, though, and always name and link to the original author.

Example: So I was reading a post by Jason Kottke the other day about the end of @everyword.

Marcus Daniels is a real geek. He loves to get his hands really dirty with CSS, PHP and HTML 5. He loves to build, destroy and rebuild websites.

3 Comments
  • CaraMa

    Three can’t miss options in my opinion. I think the key is to know what you’re writing about and to be passionate about it. If you have that, these 3 options will all be powerful in their own ways. Overall though, I think my favorite option would be to start with a short story. I think it keeps the readers engaged and hooks them early.

  • AceofSpades

    I read it and thought it was pretty self-explanatory, but in a really smart way. Very outstanding post. All 3 ways can be effective under the right circumstance.

  • Nemo

    Nice examples and ways. I wouldn’t necessarily call these definite grabbers since there a tons of way to lose people along the ways of a post. However, these are awesome ways.

Web Content

How to test a copywriter

Published

on

How to test a copywriter

How to test a copywriter.

There are two areas that are really difficult when I think about building an online business from scratch or creating a website.

Deciding on a good logo and finding a good copywriter.

What is a copywriter?

Well when you get technical, a copywriter is a professional specializing in creating a compelling description of the value of your product or service in order to drive a lead or customer conversion.

Basically someone you hire to make your skills or product POP with words.

In module 6 of the Online Business Roadmap course, I describe in detail all the benefits of a good copywriter and how to safely and responsibly hire one.

I will tell you though, while a good copywriter is worth their weight in GOLD plutonium, it’s not easy to find one.

This is primarily because all a mediocre or amateur writer needs to do in order to pretend they have some skills is send you someone else’s copy or content.

It’s hard to know whether the person presenting a sample to actually wrote it.

Here are my suggestions for testing any copywriter you want to hire.

Obviously ask for a sample

Not rocket science – get them to send you something they have written.

Ask for references

Ask for people they have worked for before and CALL them. Most customers never make the follow up call. Make sure you do.

Next, ask for a custom sample

Give them less than 24 hours to write something YOU ask for (pay a small fee if you have to – less than $100). This doesn’t have to be a full article – maybe even a few paragraphs – just so you can get a feel for the writing style.

Finally, give them the edit test

This one is simple – ask a copywriter or someone you respect to find an article that is badly written. Take (internal) notes about all the reasons why it is badly  written. Once you have that, send the article (without the notes obviously) to the new copywriter.

Ask them to tell them what is wrong with the article in less than one hour (be willing to pay a small fee for this too).

If they come back with good edits and suggestions and everything else works out – you have a good faith confirmation to go on. If they start to give you excuses and are not willing to be tested, tell them to go jump in a lake.

Over the past 15 years, I have tested over 100 copywriters this way and less than 10 have passed. All of the candidates who passed did great work for me so I’m pretty sure this process works.

What do you think? What has been your experience with hiring copywriters?

Use the comments below and let me know.

Continue Reading

Marketing

Infographic: Why People Hate Your Content

Published

on

Content is king. We all have heard this phrase before. But not everyone stops to think why content is king. And why it has to be treated like one. The web is, now, the most important resource of information for people.

With nearly 3 billion already using the Internet in one way or another, and millions joining in daily, the audience is huge. But it’s important to deliver information to these people that is effective.

Effective and impactful.

The digital revolution is demanding, if nothing else. Online businesses need to deliver unique, relevant and fresh content — something that immediately engages the reader. But most importantly, your content needs to be sharp, clear and compelling.

With the intense competition, you have to be one step ahead, not simply keep up.

But people have different needs, and to deliver, you absolutely have find out what your customers and audience want. No one content strategy works for all, or every type of online business. It has to be custom designed for each niche and specific audiences.

Want to see how varied the landscape is?

This infographic from Stratton Craig sheds a little light on what good and bad content looks like. It makes for a rather interesting read, with some surprising statistics.

The survey was conducted on 712 people, aged 18 to 65 (and beyond), and they were asked to define what they enjoy online, what they don’t enjoy, what type of content they like and what they dislike on the web. Online shopping, as you can see, is not high on this list.

Equally surprising are the bit about blogs, with a shocking 0% of the 18-to-24 year old respondents enjoying reading them. Video, on the other hand, is key for younger demographics.

It’s a pretty illuminating read, surprising even in some sense, but should provide a few pointers for you to chart out your content or content marketing strategy.

Click the infographic below to view the full high-resolution version.

Infographic: Why People Hate Your Content

Continue Reading

Marketing

Infographic: The Power Of Visual Content

Published

on

Infographics are effective. Highly effective. People much prefer to look at pretty pictures or amazing videos, than read plain text. And the reason for that is simple.

The brain has to do less work to digest information when it’s presented visually.

This makes infographics and visual content a lot compelling — this type of content drives more traffic and brings more results than plain text material. Brands and businesses are benefiting from using infographics in their marketing.

The infographic below illustrates the power of visual content:

“It is no secret that consumers respond better to visual marketing, and this is one reason that infographics have become such a popular and effective form of online marketing. They allow you to present information in a way that your audience will actually absorb your message, instead of just skimming through blocks of text and only retaining a very small percentage of the information.”

Some interesting highlights here.

But the most pushing one is the fact that the brain process visual information 60,000 times faster than text. Going to have to do a little digging on this one to locate the source. Seems too good to be true!

Other than that, there are several appealing pointers here, including how an infographic is 30 times more likely to be read than a text article. Sounds about fair, particularly for people on mobile devices. Not everyone wants to read lengthy text on smartphones or tablets.

The sales and infographic marketing statistics are also fascinating, including the popularity of infographics on Google. Quite a few important takeaways overall.

Click the infographic below to view the full high-resolution version.

Power of Visual Content

Continue Reading

Categories

Archives

Digital Marketing Job Board

Trending