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Use InboundWriter To Identify Popular Topics Before You Write

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Figuring out SEO (search engine optimization) is one of the biggest challenges of online marketing. It is easy to get swept away and write content that can negatively affect the visibility of a website, without even knowing what you are doing wrong.

If there is one practice Google absolutely detests, it is keyword stuffing.

Luckily, there are online tools that can push you in the right direction, and create content that appeals to everyone — search engines, social media websites and your readers.

Enter InboundWriter.

This software suggests what to write about by identifying and suggesting popular topics, and it then makes your content more effective via automated keyword research.

Using complex algorithms and mined data from the web, the program matches you with your target audience by telling you how many keywords to include, what length to write, and whether your content has the right balance of keyword repetition.

Too few keywords and Google will have trouble detecting what your topic is. Too many, and you are in troubled waters, for sure.

The service also provides insights into what people are saying about your niche, using a Twitter feature that goes by the name of “Topic Buzz”.

InboundWriter is available as a freemium service with three different plans. The Free tier allows optimization of 4 documents per month. The Professional plan runs $40 a month, and gets you 15 documents every month. An Enterprise package is also available.

You can find out more about InboundWriter at the official website here.

Bradley Phillips is our outsourcing guru. He is the master of the ins and outs of finding talent in a cost and energy efficient manner.

1 Comment
  • Chetty

    Sounds like a pretty awesome resource. The only problem is that $40 a month is a little too steep for my budget.

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Find The Traffic Of Any Website With SimilarWeb

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If you have a particular site you are competing with, or just want to find out the traffic of any website or blog, there are a number of online tools that can help.

Most of them work quite differently from one another, in how they calculate the numbers, but solutions like Alexa, Quantcast, TrafficEstimate and even SEQquake provide valuable insights. Now you can add another neat tool to this list — one that goes by the name of SimilarWeb.

In theory, it is impossible to know exactly how much traffic a website gets, as that information is private to the owners of that particular website.

Tools that promises to provide these numbers does so based on their own research, algorithms and estimates. Some even include logs from Internet service providers in their statistics. Point being, you should always take this data with a grain of salt.

They are guesstimates, at best.

But still a good source to find out website traffic and demographic information. SimilarWeb works the same way, and one advantage it provides (against other such tools) is that a fair amount of data is available for free. Other provides charge monthly fees for access to their statistics.

So simply input the URL of a website that you want to gather some insights on, and the tool will give you a brief report about that site, along with their traffic estimates.

The numbers presented are quite close, though obviously not accurate.

Obviously, the bigger a site, the more precise an estimate it will provide. For example, TechCrunch lists on their ‘Advertise with Us’ page that they receive 34 million monthly page views. And sure enough, SimilarWeb provides numbers in this range.

However a lot of smaller sites are not enumerated, understandably.

As it stands, though, this probably is one of the better traffic estimation tool available online, and you can use it to gather some good results and compare how your sites compare with your competitors.

It also works with mobile apps, so give it a try at this link.

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Research and SEO

New Google Penguin Algorithm Update Being Rolled Out

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A new Google Penguin algorithm update is now rolling out. Although it was delayed by a week or so, the search engine giant has already begun the rollout of its latest Penguin update.

The company officially announced this a few weeks back.

In fact, the slow worldwide rollout began this past Friday, with the objective of reducing even more search spam than before. According to the company, webmasters may already have seen an impact already, though the effects are expected to be more noticeable in the coming weeks.

In the words of Pierre Far, a Webmaster Trends Analyst at Google:

“On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam.”

Sounds pretty solid!

Those of you not in the know, Penguin is the codename for Google’s algorithm that decreases search engine rankings of sites that are found to be violating the Webmaster Guidelines that the company has put in place.

It focuses on artificial methods that are employed to increase the ranking of webpages — manipulation, in other words. Google has updated several of its algorithms these past few months, including a number of updates to Panda.

At the same time, the company has been hunting down individual sites and entire networks that it believes are trying to trick the system.

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Research and SEO

Google Starts Displaying Blog Posts In The “In The News” Box

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The “In the News” area is a highly diverse and decidedly vital section of Google search result pages, and the company has just made a very important change to it.

In addition to just regular news sites, the search engine giant has begun showing additional content in this portion. Content like blog posts, Reddit discussions, even videos. This is sure to open up new possibilities for people and businesses.

Sure, only three news pieces are displayed here, related to the topic — and they don’t appear for all search queries. But this is still an area that people take special note of when searching.

As this report notes, content in this box only came from Google News, meaning only some sites got in on the action, those that had approval from Google. But the company now wants to expand on this, and add in more content from a more diversified range of sources.

A bit of a game changer, this, as the search engine giant states:

“We will be pulling from all over the web which means that we will present as diverse a range of voices as possible to ensure we get users to the answers they are looking for. We are always working to give our users the best possible answer to their questions. That might come in the form of a video, a press release, a blog, a photo, a social media post or a news article.”

Powerful, powerful stuff.

Interestingly, this does tie into the recent algorithm update that Google just pushed out last month, where it said that small and medium sites would benefit from added exposure.

Sure looks like that this welcome move is a part of that puzzle.

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