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Research and SEO

15 Buzzwords You Can (And Should) Use In Your Blog Posts



Blogs are social endeavors, and creating blog posts that are share worthy is the goal of all bloggers. Now you can either follow a defined and distinct content marketing strategy, or rely on plain old luck to get some social love.

The latter, obviously, being the wrong way to go about it.

Successful bloggers have refined this art into science, and using high impact buzzwords is high in the list of factors that make readers share blog content — they create interest and trigger immediate action.

Here is a very brief list of 15 buzzwords that you can use, both in the titles and body content of your blog posts, in order to maximize social sharing:


Tried and tested, this word signifies to your readers that the content discusses authoritative factors related to the topic that can help them achieve their objectives quickly.


This word immediately catches the attention of readers, forming a sense of curiosity among them and making them want to explore your content further. Using this is an excellent way to increase shares.

You, Your

Arguably the most important words in this list, these two words change the voice of your content from third person to a direct conversation. Perfect for use in headlines as well as content.

What, Which, When, Where

What better ways to trigger social sharing than by asking questions? These buzzwords, when used in titles generate curiosity, and when used in the body content, keep your readers engaged throughout.


Science doesn’t always have to refer to something scientific. It can be used to describe calculated and documented stuff too, and therein lies the sheer power of this word.


Same case as with the word science, this one can be used in different contexts. And since it, too, generates curiosity amongst readers, it sparks off user engagement and social sharing.

Huge, Big

When it comes to colossal buzzwords, few are better than these two. They denote something extraordinary, and it creates an effect where your readers believe your content is worth reading.


Shortcuts. In today’s busy world, where no one seems to have enough time, everyone is looking for quick and easy ways to reach something that is normally hard. This, then, is a very tempting word to use.


No explanation needed. There is a reason why this is one of the more overused buzzwords in blog post, and that is because it shows readers that your content is highly focused and comprehensive.


We all need a little simplicity in life. And in our blog posts too. This word points towards quick and easy solutions for a particular problem or topic, and people love sharing content that is straightforward.

Elaine Chang is our resident SEO geek and expert. She has extensive experience writing about SEO, SEM and all things web.

  • Chetty

    A real random assortment of words! That’s not supposed to have a negative connotation to it, because I think it makes this post better. Covers tons of different areas you can sneak buzzwords into. Great post!

  • Coconuts10

    Science and History are two great ones. I honestly didn’t realize them until you put them here, but there’s definitely something about those two words that add instant credibility to what you’re saying.


Find The Traffic Of Any Website With SimilarWeb



If you have a particular site you are competing with, or just want to find out the traffic of any website or blog, there are a number of online tools that can help.

Most of them work quite differently from one another, in how they calculate the numbers, but solutions like Alexa, Quantcast, TrafficEstimate and even SEQquake provide valuable insights. Now you can add another neat tool to this list — one that goes by the name of SimilarWeb.

In theory, it is impossible to know exactly how much traffic a website gets, as that information is private to the owners of that particular website.

Tools that promises to provide these numbers does so based on their own research, algorithms and estimates. Some even include logs from Internet service providers in their statistics. Point being, you should always take this data with a grain of salt.

They are guesstimates, at best.

But still a good source to find out website traffic and demographic information. SimilarWeb works the same way, and one advantage it provides (against other such tools) is that a fair amount of data is available for free. Other provides charge monthly fees for access to their statistics.

So simply input the URL of a website that you want to gather some insights on, and the tool will give you a brief report about that site, along with their traffic estimates.

The numbers presented are quite close, though obviously not accurate.

Obviously, the bigger a site, the more precise an estimate it will provide. For example, TechCrunch lists on their ‘Advertise with Us’ page that they receive 34 million monthly page views. And sure enough, SimilarWeb provides numbers in this range.

However a lot of smaller sites are not enumerated, understandably.

As it stands, though, this probably is one of the better traffic estimation tool available online, and you can use it to gather some good results and compare how your sites compare with your competitors.

It also works with mobile apps, so give it a try at this link.

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Research and SEO

New Google Penguin Algorithm Update Being Rolled Out



A new Google Penguin algorithm update is now rolling out. Although it was delayed by a week or so, the search engine giant has already begun the rollout of its latest Penguin update.

The company officially announced this a few weeks back.

In fact, the slow worldwide rollout began this past Friday, with the objective of reducing even more search spam than before. According to the company, webmasters may already have seen an impact already, though the effects are expected to be more noticeable in the coming weeks.

In the words of Pierre Far, a Webmaster Trends Analyst at Google:

“On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam.”

Sounds pretty solid!

Those of you not in the know, Penguin is the codename for Google’s algorithm that decreases search engine rankings of sites that are found to be violating the Webmaster Guidelines that the company has put in place.

It focuses on artificial methods that are employed to increase the ranking of webpages — manipulation, in other words. Google has updated several of its algorithms these past few months, including a number of updates to Panda.

At the same time, the company has been hunting down individual sites and entire networks that it believes are trying to trick the system.

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Research and SEO

Google Starts Displaying Blog Posts In The “In The News” Box



The “In the News” area is a highly diverse and decidedly vital section of Google search result pages, and the company has just made a very important change to it.

In addition to just regular news sites, the search engine giant has begun showing additional content in this portion. Content like blog posts, Reddit discussions, even videos. This is sure to open up new possibilities for people and businesses.

Sure, only three news pieces are displayed here, related to the topic — and they don’t appear for all search queries. But this is still an area that people take special note of when searching.

As this report notes, content in this box only came from Google News, meaning only some sites got in on the action, those that had approval from Google. But the company now wants to expand on this, and add in more content from a more diversified range of sources.

A bit of a game changer, this, as the search engine giant states:

“We will be pulling from all over the web which means that we will present as diverse a range of voices as possible to ensure we get users to the answers they are looking for. We are always working to give our users the best possible answer to their questions. That might come in the form of a video, a press release, a blog, a photo, a social media post or a news article.”

Powerful, powerful stuff.

Interestingly, this does tie into the recent algorithm update that Google just pushed out last month, where it said that small and medium sites would benefit from added exposure.

Sure looks like that this welcome move is a part of that puzzle.

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