The “In the News” area is a highly diverse and decidedly vital section of Google search result pages, and the company has just made a very important change to it.
In addition to just regular news sites, the search engine giant has begun showing additional content in this portion. Content like blog posts, Reddit discussions, even videos. This is sure to open up new possibilities for people and businesses.
Sure, only three news pieces are displayed here, related to the topic — and they don’t appear for all search queries. But this is still an area that people take special note of when searching.
As this report notes, content in this box only came from Google News, meaning only some sites got in on the action, those that had approval from Google. But the company now wants to expand on this, and add in more content from a more diversified range of sources.
A bit of a game changer, this, as the search engine giant states:
“We will be pulling from all over the web which means that we will present as diverse a range of voices as possible to ensure we get users to the answers they are looking for. We are always working to give our users the best possible answer to their questions. That might come in the form of a video, a press release, a blog, a photo, a social media post or a news article.”
Powerful, powerful stuff.
Interestingly, this does tie into the recent algorithm update that Google just pushed out last month, where it said that small and medium sites would benefit from added exposure.
Sure looks like that this welcome move is a part of that puzzle.