Infographic: The Art And Science Of Content Marketing

By now you probably are familiar with the notion that traditional SEO is dead (or well, in a deep slumber) and content marketing is the way to immeasurable traffic.

Content marketing truly is the real deal, and majority of companies now use it in some form.

Fact is that content marketing comes in many different shapes and sizes, and creators have a lot of options to choose from — informative blog posts, engaging social media updates, visuals, videos, audio, podcasts, even slides and whitepapers.

Content, after all, is content.

But the best performing content has two things going for it. It tells a story that is explained, illustrated or presented well, and supported by research. Art and science, people, art and science.

And as this infographic illustrates, the most effective content is a perfect blend of both:

“The two worlds of science and art are often viewed as distinct. But the best content marketers incorporate both into a single content operation. They leverage lessons from data to develop content that converts, while pushing beyond the status quo with new formats and channels.

This infographic examines the power of content that incorporates the left and the right side of the brain, the artistic and the analytical.”

If you are starting out with this, and are jumping into content marketing, make it a habit to do the research and design in parallel. And then tell a story at the very intersection of both.

That is a fantastic way of creating engaging content, right then and there.

Click the infographic below to view the full high-resolution version.


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