Connect with us
Digital Marketing Training mistake Digital Marketing Training mistake

Digital Marketing Training

The critical mistake you should avoid when you schedule digital marketing training for your team

After training hundreds of clients, we see companies make this critical mistake over and over again.

Published

on

We have trained hundreds of employees over the past few years and have gotten a real good feel for digital marketing training. It’s always a rewarding feeling to see employees at a company get up to speed with this “internet” thing and get more context about terms like “CPM”, “CPA”, “CPC” etc.

Whenever potential clients engage us to train their teams, a lot of them gravitate toward making one core mistake.

They want digital marketing training exclusively for the marketing team or teams.

This may not seem to make sense. Of course they want to get the marketing team up to speed, who else would they be looking to train?

I’ll get to that in a second.

Here’s the thing, most companies have made a substantial investment in digital marketing tools and technology. They buy marketing automation, analytics and CRM tools like Salesforce or Hubspot and get training from the vendors.

After that, it seems to make perfect sense to get digital marketing training just for their marketing teams.

Unfortunately, that is one of the biggest mistakes a company can make.

Without exception, in our experience, the most valuable digital marketing training your team will get will have business users in the room as well – you know, the people who actually run the business and make the money for the organization.

This is absolutely critical in my opinion and is something that a lot of digital marketing training companies will miss.

Why is it important to have the business in the room?

Here are a few reasons.

  • Morale – Digital Marketing training is an excellent way for the business to share a high level roadmap of where the organization is going, new tools and the investments the company is making in the business. It helps create a feeling of excitement and hope when employees feel that management cares enough to invest in tools and training for them.
  • Customer insights – The business engages directly with customers every day. They are on the front lines and know how their customers think. Training is a really great opportunity for both sides (marketing and the business) to step away from work and have that discussion. It’s amazing how much marketing teams think they know about the business and find out that the business really works differently.
  • Metrics – You would be SHOCKED at the typical disconnect between what metrics marketing teams think are important and what metrics the business really cares about. Sitting in a room together typically exposes these differences and gives both sides the opportunity to hash things out.
  • Business Insights – During our Digital Marketing bootcamps, the business gets an opportunity to see how marketing works and it gives them greater insights into how much value the marketing team is adding. Likewise, it’s critical for the marketing team to get a feel for how the business really works, how their customers really behave and how the business is run.
  • Respect, empathy and heightened productivity – Getting a chance to see into each other’s areas of expertise actually creates a sense of unity, respect and empathy. We see marketing team members really engage well with the business and generate new ideas about how to market the business – often scheduling meetings right then and there to discuss after training is over.
  • Executive feedback – Because we are contractors, we find that we get the most candid conversations about the business and employee perceptions about marketing effectiveness. Employees share things with our instructors that they are too intimidated to share with management. This is one of the reasons we present an after-training overview to our sponsor covering all the highlights and recommendations from the session.

The bottom line

Companies spend a lot of money to have us train their employees. Executives definitely get a much higher ROI when they include business employees in digital marketing training classes.

If you’re looking for comprehensive digital marketing training, contact us at https://www.LearnAboutTheWeb.com.

Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

Click to comment

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Three – the baby business plan

This is part three of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Baby business plan

This is the third post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

This is part three of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to share with you the importance of creating a business plan but not a regular business plan.

I call this…

The Baby Business Plan

Anyone who has written a business plan knows that to do it properly, it’s exhausting and requires a certain level of expertise and sophistication.

There are businesses and vendors who specialize in helping entrepreneurs write business plans. They are that complex.

Here’s the problem.

For most online entrepreneurs, at this stage in the process, that’s too much work. It just doesn’t make sense.

IMPORTANT – I’m not trying to say that entrepreneurs don’t need a plan, I’m saying at this stage, digital entrepreneurs don’t need the formal rigor of an exhaustive business plan.

You need a baby business plan.

What is a Baby Business Plan?

A baby business plan is a scaled down vision of your plans for your business. Simply put, you need to think about how this website or web based app will make money.

This is different from a real business plan because at this point you simply don’t need all that complexity.

So, let’s get to the meat and bones.

What are the elements of a Baby Business Plan?

A Baby Business Plan has 9 elements:

  • Business name ( and URL)
  • Business concept (Full description)
  • Technology components (list and price)
  • Labor costs to start
  • Ongoing labor
  • Marketing plan
  • Marketing costs
  • Monetization plan
  • Maintenance costs

Like I said, this is a scaled down version that you can put together real quickly.

Let’s do a quick example. Let’s do a Baby Business Plan for a fake domain – http://myloveofstamps.com/.

So if I was the entrepreneur, I would create a plan that looked roughly like this.

  • Business name: My Love Of Stamps (http://myloveofstamps.com/)
  • Business concept (A website that will bring together fans and stamp collectors all around the world. We will have forums, lists and …..)
  • Technology components:
    • Hosting: WP Engine
    • WordPress
    • Thrive Themes
    • etc. etc.
  • Labor costs to start:
    • 99 Designs web design – $899
    • Web Development to build – $500
    • Outsourced SEO – $200
    • 100 articles writer: $1000
    • etc. etc.
  • Ongoing labor:
    • Monthly writer – $400
    • Monthly SEO – $50
    • etc. etc.
  • Marketing Plan:
    • Facebook
    • Twitter
    • Pinterest
    • etc. etc.
  • Marketing costs
    • Facebook ads $50/month
    • Twitter Promo: $20/month
    • etc. etc.
  • Monetization plan:
    • Adsense on site
    • Stamp ebook that we will develop
    • Amazon ads
    • Stamps.com affiliate
    • etc. etc.
  • Maintenance costs
    • WP Engine $35/month
    • Clicky Analytics $9/month
    • etc. etc.

And so on and so forth…

Baby Business Plan – The format

Real simple. Word or Excel file. No presentation no graphics nothing too formal.

At this point you just want to have something that is a living document that you can continue to update as needed.

Why is this step critical?

Simple.

Because a lot of online tools are free or cheap and easy to use, it’s really easy to get started on an idea and build a proof of concept that can turn into a real site quickly.

This step helps you avoid two critical mistakes:

  1. Overspending on an idea that you have. Once you have all these costs listed you can start to plan and make sure you actually have the money to support this business.
  2. Validation – sometimes an idea sounds good in theory but when you actually write it out you start to see that it makes no business sense or requires too much money to be a viable business.

This step is a good step to keep you disciplined and focused. You need to write down you plan and start to internalize and share it with friends or people you respect so they can pick it apart and criticize it.

Better for an idea to die here than after you have spent lots of hours and lots of $$$ on it.

In the next installment in the series, I’ll show you how to quickly get a logo done.

Let me know if you think I missed anything here.

Continue Reading

Digital Marketing Training

Digital Marketing Tip – 4 tips for finding and approaching a mentor

Unfortunately however, in my opinion, the topic of mentoring is grossly misunderstood.

Published

on

Finding a mentor

No matter what business you’re in or how successful you are, you should have mentors and you should be actively mentoring people who are trying to learn from you.

I have been fortunate enough to have picked up both mentors and mentees over the years and it was an active process that has helped me immeasurably as a digital marketing professional over the years.

Unfortunately however, in my opinion, the topic of mentoring is misunderstood.

What is a mentor?

The dictionary defines a mentor as “an experienced and trusted adviser.” I believe that while that is technically accurate, it’s a minimalist definition of a very important word.

A lot of professionals have an older person who will meet with them for lunch or dinner once in a while, give them some tips and shoot the sh$t for a little bit. That in my opinion is not a mentor. That’s an older professional who will meet with you once in a while.

The analogy is somewhat like meeting a member of the opposite sex for lunch or dinner once in a while and saying that’s a boyfriend/girlfriend. That’s not how it works.

My definition of a mentor

My definition of a mentor is I believe a little more accurate for what most of us need. A mentor is “an experienced and trusted adviser who is INVESTED in your success.” the operative word here is INVESTED.

A real mentor is someone who has bought into your goals and dreams on your behalf, is an advocate and would be PERSONALLY invested in the outcome of your journey, one way or another. Basically, a mentor is a personal connection to your goals.

Real mentors are hard to find because it requires WORK on their end and the truth is, most people are busy, they usually only have time for things that are really important.

So, here are four tips to help you find and approach a mentor.

Understand your strengths and weaknesses

You need to be really honest with yourself and understand what you’re good at and where you need improvement. If you’re great at marketing but suck at sales, you should be spending time trying to find seasoned sales professionals to learn from.

While it’s awesome to network and meet as many professionals as you can (“you never know”), since time is limited, you need to be efficient with your outreach.

Understand your goals

Where do you want to be long term? Where are you in your journey and what questions do you have about getting to the end zone? If you don’t know or haven’t given this serious thought, how the heck can anyone help you?

Without a clear sense of direction, you will keep meeting well meaning and sincere people who will give you advice that will swing you back and forth and leave you no better off than when you started. Not their fault, it’s yours for not having a goal.

Communicate clearly

Share the points above with someone you want to mentor you so that it’s clear how they can add value. This has a bunch of benefits.

First, it shows them that you are a serious professional who thinks things through. Second, it gives them a clear picture of who you are and what you are looking for so they can start thinking of a roadmap they can share with you early.

Third, it gives them the opportunity to sincerely say no if they’re not a good fit. Maybe they can refer you to someone who can be a better guide for you.

Be respectful

If that person agrees to meet with you, they are doing YOU the favor. Be grateful. Send emails thanking them. Pay attention to what they say whether or not you agree.

Don’t argue with that person but try and raise your points or objections respectfully. Once again YOU need them, not the other way around.

That doesn’t mean you have to do what they say, after all you are ultimately going to do whatever YOU decide. It does mean that you should make sure they feel like they were heard and their input was valuable.

Make it easy

In marketing, one of the ways to get someone to review your products (and hopefully endorse them) is to make it easy. Provide a writeup of the product, images and everything they need to share it. This is a more effective way of getting your product or service reviewed.

Likewise, for a mentor, do your homework and make things easy. Offer to drive out to meet near where they are. Offer to buy lunches or dinners. Provide a clear synopsis of what you want to discuss.

Give them credit whenever you can. Show that you are someone worth endorsing and mentoring and try and make it a no-brainer for them to want to partner with you for your success.

The bottom line

Finding a mentor is actually like finding a job. You have to do the research and be focused to find and keep that person’s attention. If you treat the process as seriously as it deserves to be treated, you will see results.

Let me know what your experience has been with this in the comments below.

Continue Reading

Digital Marketing Training

13 steps you need to follow to build a profitable high traffic technology blog – Part One – Intro

In the next series of blog posts, I will walk you through the steps I used to build a high traffic, profitable independent Windows blog.

Published

on

13 steps to building a profitable high traffic technology blog

I teach a lot of digital marketing topics but the the information I am about to share with you is by far what I get the most demand for.

How to build a profitable, high traffic technology blog

There are over 1.2 billion websites on the internet and hundreds of millions of those are WordPress. Every day, millions of people come on to the web for the first time and millions of people realize that they can try and make money online as well.

In that vein, every day millions of people realize that they will fail at making money online for 2 reasons.

  • It’s a real skill – NO BS – There is a lot of learning involved. Most people will never put the time in required to learn how to build an online business properly.
  • It take a lot of work – Anyone who owns a blog knows that it’s a labor of love. It involves late nights, long days and lots of business development to get a blog or online business anywhere near decent.

Most people simply do not have the propensity to learn and the patience to fail until they succeed.

As a result, the amount of people who know how to create a successful online business like a technology blog are very few. The amount of us who are able to do it solo are smaller still.

Why create a technology blog?

Technology blogs are awesome if you like technology. Depending on your background and the niche you choose, it can be the most fun you ever have in your life.

In many cases, you get to write about something that is fun, has millions of people interested in it and you can quickly become a leader and influencer if you do it right.

In addition, creating a tech blog is still (in 2018) very profitable if you do it right. You can make a six figure income if you are strategic from the start.

That’s part of the reason why I am writing this series – to give you a roadmap to putting together your own profitable technology blog.

Online Business Roadmap

In fact, a lot of the lessons in this series will be helpful for whatever online business you decide to start (if you choose to do so).

My experience with technology blogs

I am fortunate to have done something only very few people have ever done – I created and ran a profitable, high traffic independent technology blog for years.

Some interesting anecdotes:

  • I started a Microsoft Windows technology blog in 2007 that took off and made me a sweet six figure income annually as a hobby.
  • My blogs got over 50 million visitors and close to 100 million page views.
  • I became an authority figure on the Microsoft Windows platform because of my blogs.
  • My newsletter email list grew to over 80,000 people (costing me over $750 a month to host).
  • I became a Microsoft MVP for Windows because of my technology blogs.
  • I got to cover Microsoft events as a member of the Press because of my technology blogs.
  • The President of Microsoft’s Windows Division responded to criticisms I made from my blog.
  • I made a ton of money and built a lot of great business relationships because of my blogs.
  • I built a large social media fanbase because of my blogs.
  • I learned more than most people will ever learn about digital marketing because of my blogs.
  • Because of the volume of web traffic I was dealing with, I learned more about web hosting and web infrastructure than most people can ever imagine.
  • I also learned how to monetize blogs in multiple ways as a result of having a steady traffic stream.

High traffic technology blogs literally changed my life.

Of course, to get to that point, I failed at building a lot of websites and wasted a lot of money like a rock star! Goes with the territory.

But after several years of figuring it out, I came up with a blue print that I was able to replicate over and over again to make money.

That’s what I am going to share with you. For FREE. I’ll share the mistakes I made and give you the 13 steps I discovered to building the framework for a high traffic profitable technology blog.

Tomorrow, I’ll walk you through the first step – how to pick a technology niche to focus on. You’ll learn about how to figure out what technology to cover, what subjects don’t work and my exclusive belly of the whale strategy.

Don’t miss out. Sign up for our newsletter below to get updates on this series.

Continue Reading

Categories

Archives

Digital Marketing Job Board

Trending