Remember the good old days of the Internet when setting up your information directories and business listings were deemed essential? We have come a long way from those early days.
Improving your online presence and brand awareness is a now an embarrassingly effortless process, thanks to the recent launch of another great solution from Google that helps you get your business out there, connect with your customers and get found online.
This is, essentially, a dashboard that brings together all the business tools and solutions offered by the company including Google+ and Google Maps.
Designed primarily for small offline businesses, this is still a great option for online businesses that want to get in touch with existing and potential clients — people that research before picking up a product.
Watch this video to learn more:
Google gives business owners a chance to choose the type of business they are operating. And these are Storefront (restaurant, retail store), Service Area (pizza delivery) or Brand (product, music band). Most online business owners will, understandably, choose the final option.
This is definitely a step to help you reach out to new audiences, even more effectively than before, particularly if you have crafted a brand for yourself. At the very least it will improve your business by allowing you to interact with your target market, and engage with clients and customers.