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How To Comment On Blogs The Right Way

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If you are into blogging, then you just have to be into commenting. Leaving comments on other people’s blogs is a great way to not just grow your own readership, it is also a fine way of building relationships in your niche.

But if you are doing this for your online business, you have to take care about commenting the right way. Leaving weak comments that do not add to the conversation is not only wasting your time, but everyone else’s. While damaging your brand along the way.

Here are 5 steps towards an effective commenting strategy:

Quality, Not Quantity

Now while this is a concept that can be applied to almost anything in life, you are better off not treating commenting as a numbers game. Ten insightful comments are better than a hundred quick ones. Besides, low quality comments might even mean your comment gets stuck in a moderation queue.

Ensure that your comment is relevant to the post, is free of typos and spelling mistakes, and more importantly, does not come across as superficial.

Get In Early

Early bird catches the worm, and all that? This one is particularly true for large blogs. The first few comments will, obviously, be the ones that get read the most. Keep an eye on when new stories are posted, and get your comment in before the discussion has gone far.

Focus On A Few Blogs

While you might be inclined to follow many blogs in your niche, it is usually best to pick only a handful and focus on them for commenting. A maximum of five is a good idea, and they do not necessarily have to be the biggest blogs in your niche.

Use Your Real Name

There is no SEO advantage to use a keyword for your name when leaving comments these days. That is because almost all blogs use the “no-follow” tag on comments. Furthermore, many blogs will delete comments with name of your website or keywords related to your business.

Use your actual name whenever possible. Because if your comment is interesting or useful, readers will click it all the same to find out more about you. Mission accomplished.

Stay Relevant, Stay Interesting

Perhaps the most interesting element of a good comment. Instead of writing something general, what you post has to be relevant and interesting. It does not necessarily have to be really long, even a couple of sentences are enough, as long as they add value to the conversations.

These are just elementary tips on maximizing the impact of blog comments, and there surely are many more advanced approaches to blog commenting. What are your tips? Share your ideas in the comments section below.

Marcus Daniels is a real geek. He loves to get his hands really dirty with CSS, PHP and HTML 5. He loves to build, destroy and rebuild websites.

3 Comments
  • Jason Claven

    Agreed with all of this. I have found a few articles that ended up with well over 50 comments and I was one of the 1st ones to comment, which led to tons of clicks and access back to my blog. So that point is especially valid in my experience.

  • Jared Edwards

    Use your real name is sage advice. If you want to be recognized and add some credibility. Leave smart and sincere comments with your real name on blogs closely related to your own, and it can help immensely.

  • Michael L

    Quality is vastly important. I first just got happy anytime someone commented on my blog, and I still do. But I quickly realized that the better the comment, the more additional comments and discussion, and thus, more traffic!

Web Content

How to test a copywriter

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How to test a copywriter

How to test a copywriter.

There are two areas that are really difficult when I think about building an online business from scratch or creating a website.

Deciding on a good logo and finding a good copywriter.

What is a copywriter?

Well when you get technical, a copywriter is a professional specializing in creating a compelling description of the value of your product or service in order to drive a lead or customer conversion.

Basically someone you hire to make your skills or product POP with words.

In module 6 of the Online Business Roadmap course, I describe in detail all the benefits of a good copywriter and how to safely and responsibly hire one.

I will tell you though, while a good copywriter is worth their weight in GOLD plutonium, it’s not easy to find one.

This is primarily because all a mediocre or amateur writer needs to do in order to pretend they have some skills is send you someone else’s copy or content.

It’s hard to know whether the person presenting a sample to actually wrote it.

Here are my suggestions for testing any copywriter you want to hire.

Obviously ask for a sample

Not rocket science – get them to send you something they have written.

Ask for references

Ask for people they have worked for before and CALL them. Most customers never make the follow up call. Make sure you do.

Next, ask for a custom sample

Give them less than 24 hours to write something YOU ask for (pay a small fee if you have to – less than $100). This doesn’t have to be a full article – maybe even a few paragraphs – just so you can get a feel for the writing style.

Finally, give them the edit test

This one is simple – ask a copywriter or someone you respect to find an article that is badly written. Take (internal) notes about all the reasons why it is badly  written. Once you have that, send the article (without the notes obviously) to the new copywriter.

Ask them to tell them what is wrong with the article in less than one hour (be willing to pay a small fee for this too).

If they come back with good edits and suggestions and everything else works out – you have a good faith confirmation to go on. If they start to give you excuses and are not willing to be tested, tell them to go jump in a lake.

Over the past 15 years, I have tested over 100 copywriters this way and less than 10 have passed. All of the candidates who passed did great work for me so I’m pretty sure this process works.

What do you think? What has been your experience with hiring copywriters?

Use the comments below and let me know.

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Marketing

Infographic: Why People Hate Your Content

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Content is king. We all have heard this phrase before. But not everyone stops to think why content is king. And why it has to be treated like one. The web is, now, the most important resource of information for people.

With nearly 3 billion already using the Internet in one way or another, and millions joining in daily, the audience is huge. But it’s important to deliver information to these people that is effective.

Effective and impactful.

The digital revolution is demanding, if nothing else. Online businesses need to deliver unique, relevant and fresh content — something that immediately engages the reader. But most importantly, your content needs to be sharp, clear and compelling.

With the intense competition, you have to be one step ahead, not simply keep up.

But people have different needs, and to deliver, you absolutely have find out what your customers and audience want. No one content strategy works for all, or every type of online business. It has to be custom designed for each niche and specific audiences.

Want to see how varied the landscape is?

This infographic from Stratton Craig sheds a little light on what good and bad content looks like. It makes for a rather interesting read, with some surprising statistics.

The survey was conducted on 712 people, aged 18 to 65 (and beyond), and they were asked to define what they enjoy online, what they don’t enjoy, what type of content they like and what they dislike on the web. Online shopping, as you can see, is not high on this list.

Equally surprising are the bit about blogs, with a shocking 0% of the 18-to-24 year old respondents enjoying reading them. Video, on the other hand, is key for younger demographics.

It’s a pretty illuminating read, surprising even in some sense, but should provide a few pointers for you to chart out your content or content marketing strategy.

Click the infographic below to view the full high-resolution version.

Infographic: Why People Hate Your Content

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Marketing

Infographic: The Power Of Visual Content

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Infographics are effective. Highly effective. People much prefer to look at pretty pictures or amazing videos, than read plain text. And the reason for that is simple.

The brain has to do less work to digest information when it’s presented visually.

This makes infographics and visual content a lot compelling — this type of content drives more traffic and brings more results than plain text material. Brands and businesses are benefiting from using infographics in their marketing.

The infographic below illustrates the power of visual content:

“It is no secret that consumers respond better to visual marketing, and this is one reason that infographics have become such a popular and effective form of online marketing. They allow you to present information in a way that your audience will actually absorb your message, instead of just skimming through blocks of text and only retaining a very small percentage of the information.”

Some interesting highlights here.

But the most pushing one is the fact that the brain process visual information 60,000 times faster than text. Going to have to do a little digging on this one to locate the source. Seems too good to be true!

Other than that, there are several appealing pointers here, including how an infographic is 30 times more likely to be read than a text article. Sounds about fair, particularly for people on mobile devices. Not everyone wants to read lengthy text on smartphones or tablets.

The sales and infographic marketing statistics are also fascinating, including the popularity of infographics on Google. Quite a few important takeaways overall.

Click the infographic below to view the full high-resolution version.

Power of Visual Content

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