Ah, the ever shifting world of search engines. While the SEO landscape is dynamically evolving, there are some basic sets and rules that you have to follow to improve the visibility of your website.
Content writing is, for many online marketers, the most important piece of the puzzle.
The best advice anyone can give you is not to write for search engines — write for your readers, instead. Search engine algorithms (Google, at least) have finally advanced to a stage where they can recognize author authority and popularity of the content in terms of social shares and all that.
So much so that that they can now match the content to the intent of searchers.
This expressively detailed infographic focuses on how you can deliver the right experience to your readers. They are not specifically SEO copywriting tips, but great writing tips through and through:
“Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings. Here are 13 tips that will help you write content that ranks in 2014.”
The infographic goes over things from a SEO standpoint, though, from compelling titles to keyword densities, tags, images and why it is necessary to get social shares.
All these aspects need to interwoven with your overall content strategy, and rankings are sure to follow.
Click the infographic below to view the full high-resolution version.