There’s plenty to talk about Facebook these days. The online social network now has 1.32 billion monthly users, out of which 829 million log in every single day.
That is, more or less, half the online population of the world.
More interestingly, 1.07 billion of these users use the network over their mobile devices every month, with 654 million doing it daily. And these titanic figures are showing in the financial results that Facebook recently announced.
But the mobile advertising statistics are the most interesting highlight.
The company has reported huge growth in ad revenue, driven by this mobile growth. This past quarter generated more than $5.4 billion in revenue, which is 61% higher than the same period last year.
And advertising accounted for $2.68 billion, with mobile advertising bringing in 62% of the total advertising intake. Facebook claims that more than 1.5 million advertisers are now using their service.
So there are a few big takeaways here.
First, that users love Facebook. Secondly, the social network is clearly only interested in advertising, and driving traffic to others, instead of doing the selling itself. Third, mobile is where most of the action is.
And finally, a lot of people are clicking on those Facebook ads. A whole lot of them.
What this means for you as an online business owner, is that advertising via Facebook should now be a part of your overall marketing mix, if it is not already. The company is focused on driving better returns for marketers, and with this high a level of user engagement, the social network is a goldmine.
Things are only going to get better from here on out.