What Is Bounce Rate? And How To Calculate It?

In the online world, bounce rate is one of the more important metrics. It not only factors in search engine rankings, but also comes into play in promotion, marketing and sales.

If you own a website, you just have to gauge the bounce rates of various pages on your site or blog.

The definition is simple enough — bounce rate is the measure of what percentage of your visitors are bouncing away after landing on your website. For example, they may land on the homepage, or a special landing page that you have prepared, and leave before clicking onto a second page on your website.

Quite often, you want to minimize this as much as possible.

So why does a bounce occur? Well, any number of actions could cause a particular visitor to leave your website. These may include:

  • The visitor closed the browser window.
  • Or he hit the back button on their web browser.
  • She may have clicked on one of your ads.
  • Clicking on external links can also result in a bounce.
  • Maybe the visitor used the search box in their browser.
  • He or she may even have typed a new URL.
  • And in rare cases, the PC or mobile device could have accidentally rebooted.

As you can gather, many of these factors are beyond your control. At best you can optimize the design and coding of your websites to minimize these factors, and then hope for the best.

Now, there is a simple formula for finding the bounce rate of your website, or a specific page:

Bounce rate = visitors that left after one page / total number of visits

So for example, if during a given timeframe, say one month, your website received 100,000 visitors, and 60,000 of these left after visiting one page, your bounce rate would be 60%. Most modern web analytics programs like Google Analytics will automatically track this number for you.

This is one figure that is the lower, the better, as it would mean better user engagement.

But then again, there are some type of websites where you would prefer a higher bounce rate, as your ultimate goal would be on users clicking on ads after reading the information provided.

All you have to do is keep an eye on the exact bounce rate on your website, and then adjust accordingly.

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