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Editorial

The simple dirty little secret about Apple’s iPhone X

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I guess I’ve been a computer geek all my life. I started out watching my brothers (who are 10 and 12 years older than I am) buy and use the latest computers back in the day.

My first computer was a Sinclair ZX-81 (Google that) and all the other computers at that time (Commodore 64, Acorn Electron, BBC A and BBC B) etc etc

Then when I got older I was fascinated by PC’s. From the older IBM XT’s to newer desktop devices, I loved them all. I could take apart a PC and replace the motherboard and everything connected to it, chips, drivers, sound cards etc. I loved overclocking processors, hyper-threading and all that good stuff and it was all really exciting until one simple thing happened.

Intel CPU

PC processors hit the magic benchmark – the 3Ghz clock speed.

You see after all that, it didn’t really matter anymore – it was the point of diminishing returns where every computer was fast enough. After all, how much speed and power did you REALLY need to open up an Excel spreadsheet, a PowerPoint doc or even a Photoshop document?

My friends, we have hit that moment again with Apple’s new iPhone X or iPhone Ten.

Apple's iPhone X

Unless you’ve been living under a rock, you must have heard that Apple recently released a trio of phones – the iPhone 8, the iPhone 8 Plus and the iPhone X.

They are all beautiful devices and if you want more details, feel free to check out the Verge’s obligatory annual ode to Cupertino.

I get it, Apple has made a bunch of beautiful phones and the new one is really big, uses an OLED screen and has facial recognition.

The dirty little secret about Apple’s iPhone X? – it’s not substantially more useful than my iPhone 7 Plus.

I have an Apple iPhone 7 Plus with 256GB of storage and portrait mode. It takes AMAZING photos day or night and it does a real novel thing as well – it lets me make and receive phone calls really well.

I watched the Apple crew present the iPhone X and apart from it being a really cool new gadget, I didn’t hear one substantive reason I HAD to buy it.

Facial detection – nice to have, what about law enforcement and privacy?

Faster processing – my phone’s plenty fast thanks

OLED screen – if that was a must have, I would have a Samsung

Wider screen – once again, nice but…

New Snapchat filters with facial recognition – what am I, 12 years old?

Augmented Reality – No killer apps yet

And here’s what makes it even worse – iOS 11 is going to make me LOVE my current iPhone even more.

A lot of naysayers said that once Steve Jobs died, Apple would run out of ideas and as we can see, that hasn’t been true. It’s a great company led by an able steward (TC).

The truth is, it’s not Apple’s fault – we have simply run out of things to do with a phone and unfortunately, these publicly traded companies can’t afford to admit that. So the race continues and Samsung will have to focus on a new phone with a trillion transistors on a super bionic chip and on and one we go.

I suspect both Apple and Samsung are fighting the last war. Phones are good enough, fast enough and powerful enough. Companies fighting this battle are becoming dinosaurs, looking up and patiently waiting for innovation meteorites to wipe them out.

If you are on an iPhone 6, you should upgrade to an iPhone 8, it’s time. If you’re on an iPhone 7 and higher, I suspect it’s going to be a much harder sell.

BONUS – check out this article from Digital Trends that shows how “innovative” these new features are.

Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

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Wordpress Hosting

This is the fifth post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

In part three, I talked about the importance of putting together a baby business plan.

In part four, I described the importance of not wasting time on a logo.

This is part five of the blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to recommend WordPress Hosts to you.

What is a WordPress Host?

A WordPress Host or hosting company is simply the company that hosts your WordPress website files. There are a ton of companies out there that do web hosting but here is everything you need to know in a concise package.

To cut a long story short, there are 2 ways to deal with hosting for WordPress if you’re new to building a business.

  1. The dumb way – get regular hosting and figure out all the tweaking and maintenance.
  2. The easy and efficient way – with managed hosting.

What is WordPress Managed Hosting?

Managed hosting is exactly what it sounds like – hosting that is managed for you. God I wish I knew this when I started 15 years ago.

You see, a WordPress website has more parts that need maintenance than most people understand.

When you’re building an online business, you need to worry about the following:

  • The WordPress installation
  • WordPress version updates
  • WordPress environments
  • The database
  • FTP/SFTP
  • PHP
  • The theme
  • MySQL
  • Plugins
  • Performance
  • The CDN (if you’re savvy enough to manually install one)
  • Hacking and security
  • Images

and more..

When I started out building websites, I had to learn how to manage all this stuff at once and ended up paying contractors to handle one thing here, then another thing there etc. etc.

It adds up and even worse…

It’s a massive distraction from your business!

Most people don’t want to know this stuff and more importantly, don’t need to know all this stuff.

That’s where a good WordPress Managed Host comes in.

The role of a good WordPress Managed Hosting company

It’s real simple, a good WordPress Managed Hosting company will have one goal and one goal alone – to keep you protected from all the bullshit you don’t have to worry about.

They help you with the install, troubleshooting becomes their problem 100%, they worry about performance, security is all their business, on and on it goes.

At the end of the day, they allow you to focus on your business.

While there are a few good hosting companies out there, I only have one recommendation.

Wp Engine

WP Engine – Link here

I’ve been on their platform for years and can’t say without equivocation, I couldn’t stay in business without their company.

They are reasonably priced, they have 24/7 chat support, they have the most pleasant staff in the industry and they look after their customers. In addition, their control panel makes site management on the back end a breeze.

You can learn more here.

A managed WordPress company allows you to stay focused on your core business and that is invaluable.

It’s really that simple.

Head to their site and sign up for a reasonably priced hosting package and you’re in good shape.

WP Engine plans

In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.

Enjoy!

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Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

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Logos

This is the fourth post in the series.

In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.

In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.

In part three, I talked about the importance of putting together a baby business plan.

This is part four of the blueprint that will help you begin the process of building a high traffic profitable technology blog.

Today I want to teach you how to get a logo for your business.

What is a logo?

Simply put, a logo is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. You are obviously familiar with some of the more famous ones.

famous logos

The importance of a good logo

Logos are relatively important for an online business but their value is misunderstood by most online entrepreneurs. A lot of people starting out in this business obsess about the logo.

  • What color should it be?
  • What size?
  • What tagline?
  • What image?
  • Vertical or horizontal?

I brought a friend along to help you.

The Rock It doesnt matter

As my friend the Rock just told you – NONE of this matters.

If that sounds like anathema to you I’m wagering that this is your first Rodeo and you still have time for all that quaint nonsense.

Let me be clear. At this stage in the game, your logo does not matter one bit.

What this does not mean

  • Doesn’t mean you should have an ugly logo.
  • Doesn’t mean you should pay ZERO attention to it.
  • Doesn’t mean that you should not have one at all.

What this does mean

  • Does mean that you should acknowledge this task is low priority.
  • Does mean that you should spend no more than 2 days on this task.
  • Does mean that after 2 days, your logo concept should be “good enough”
  • Does mean that this is a task that you should come back to.

So this begs the question..

Should I buy a logo or design one myself?

Great question – easy answer.

If you have the skills, put one together in less than 48 hours. If not, buy one.

This begs the next question..

How much should I pay for a logo?

Great question – yet again another easy answer.

50 dollars.

No more than 50 bucks is what you should spend on a logo because quite frankly, anything more is a waste of money.

This begs yet again the next question..

Where should I get this new logo designed?

I would have given you a different answer a month ago but I found  a really cool place where you can actually get your logo design for cheap.

It’s called BrandCrowd.

This is a really cool service where you can buy or alter really cool logos for reasonable prices.

While you can spend more than $1000 to buy a logo, that would be dumb. Pick something cool, modify it and keep it moving.

I did this in 3 hours for another site I’m building – https://www.laptopvideoreviews.com.

Laptop Video Reviews

 

This took 3 hours and cost me $45. Logo done. I recommend BrandCrowd because it’s really easy to use and simple to get a good logo done.

Summary

When you start out in this business, a logo can drive you CRAZY and you can spend months trying to get the right colors and branding and sizes etc.

FOCUS ON YOUR BUSINESS!

Don’t get distracted because here’s the secret – you can always double back and get a better logo later. It’s better to have a viable business and a crappy logo than a beautiful logo and a failed business.

It’s simple.

In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.

Enjoy!

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Editorial

Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.

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Never get Hulu

I was watching the Emmys last week and then an ad came on.

It had a ton of celebrities who were serious and telling me to listen and pay attention.

They start to talk somewhat comedically about a bunch of things I should never do – never fly first class, never get a king size bed, never get a walk in closet etc etc.

At this point, there are hints of comedy creeping in…

Until the final punch line “..and most importantly Never Get Hulu”.

My wife and I are marketing professionals and immediately looked at each other thinking the same exact thing.

Who at Hulu gave the green light to this ad?

Why would you get people’s attention and use the words “Never” and your brand name in the same sentence? From a marketing perspective this seems extremely stupid.

Yes, it gets people like me writing about this and talking about it and sharing the ad. Got it.

HOWEVER, it imprints very negative keywords next to your brand name into people’s psyche’s forever.

Never Get Hulu.

I absolutely don’t get it but hey what do I know, maybe they know something I don’t so I should probably take their advice.

I DEFINITELY won’t get Hulu.

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