When it comes to online marketing techniques, email is, undoubtedly, one of the oldest. The unmitigated success of this form of promotion means that most marketers still rely on this today.
The fact that marketers have been using email for so long has resulted in a ton of information on the best ways to optimize your email marketing. A lot of it is good advice, but not all of it is true. A number of myths are being circulated regarding email marketing.
Conflicting opinions on the best time to send emails, how long a subject line should be, when to stop sending emails to inactive subscribers — you want to be able to know what information to believe, and which facts to dismiss.
But before you make any changes to your marketing strategies, take a look at this infographic from Alchemy Works that aims to bust 7 of the most common email marketing falsehoods:
“We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking. From targeting only the most engaged subscribers, to obsessing about the ideal time of day to hit send, this infographic aims to unveil the truth behind email marketing in 2013.”
The information is a few months old, but still very valid, and very richly put together.
And it includes plenty of statistical highlights, including how many subscribers mark an email as spam, what effects keywords have in determining where a message ends up, and whether having short email subject lines delivers better results.
How do these findings correspond to your email marketing results? What other email marketing myths have you heard? Let them be known in the comments.
Click the infographic below to view the full high-resolution version.