Contact page. Chances are that it is probably the shortest page on your website or websites, but there is no doubting its significance. On potential alone, it could be the most important page on your site.
Clients, customers, regular readers, influential bloggers, advertisers, other businesses may stop by to read one of your posts or pages, and want to contact you. If you do not have contact information easily visible, and satisfyingly set up, these people may move elsewhere.
Even if your contact page is easy to find, you have to ensure that you do not put off your readers by making some common mistakes. Mistakes like:
Not having a contact page
Surprising as it may sound, some people like to bury contact information at the bottom of their homepage, or in a corner somewhere on a sidebar. Bad idea. Not only should you create a separate contact page, make sure that it is visible in the navigation menu.
Lack of contact information
What good is a contact page, if it lacks essential information? Yeah, don’t answer that. Sure you can just stick in a contact form, but not all readers like to get in touch via forms. Be approachable and include your email address. In fact, include as many contact details that you can.
A broken contact form
Forms don’t always work. Even the best designed form, with options and dropdown menus may break due to an update you installed, or an error in the code. Frustrating. Even more infuriating is when no error message is displayed, and people suspect whether the message got through. Test forms regularly.
Not linking your social accounts
If you have an active social presence, then your contact page is a great way to not just showcase it, but also link to these accounts. Sure you have all those fancy social buttons in your sidebar, but not everyone might be this attentive. Link your most active social profiles on your contact page.
Outdated information
When was the last time you visited the contact page on your website? Or multiple websites? Not very often, one might assume. Make it a point every month to check for any outdated information when you test your contact forms. Particularly, if put up temporary messages and stuff like that.