The Twitter Analytics dashboard launched back in July, and allowed users to measure the performance of all their tweets. Things like how many times it was viewed, how many links were clicked.
However it came with a catch — the service was only available to advertisers and verified users.
Few online marketers have that blue verified click next to their name, and not many advertise their businesses, products and services on Twitter. Good news, then, that the social network has made a change so that everyone can obsess over the performance of every tweet that they send.
The powerful tool is now available to everyone. Free of charge. Those of you that have a fascination for figures, or use Twitter to promote your business can now obsess over the numbers and whatnot.
Ian Chang, a front end engineer with Twitter was the first to share the news today:
“Absolutely thrilled to open up access to http://analytics.twitter.com to EVERYONE. Check it out, and let us know what you think!”
And this page over at the support section of Twitter confirms all the details.
The dashboard can now be accessed by every account that has been open for at least 14 days. Curious. Only accounts that are not restricted, protected or suspended can use it. Obvious. You have to primarily tweet in English, French, Japanese or Spanish. Hilarious.
Hopefully some of these restrictions are eased up in time — particularly the language ones.
For what it is worth, the tool is not as detailed or comprehensive as it could be. But it is easy to use and provides a cluster of useful information. The graphs are pleasing to see, and the overviews provided are informative. Nothing beats seeing how many hits your tweets have earned you.
Data is also compared to the previous month, and you can even scroll back your entire timeline to check the performance of all post. Sadly, search and filter options are missing. For the future, perhaps?
You can locate your newly unlocked Twitter Analytics dashboard here.