Social media drives so much traffic these days that if you actively promote your online business at these sites, then it has become important to implement designated landing pages.
These social media landing pages should be a key part of your overall marketing strategy.
People that click your ads or links from your social media profiles are very valuable — they are visitors that are engaged with your brand or business via social media outlets like Facebook, Twitter, Pinterest, Instagram and more.
So if you are yet to create special social media landing pages for your websites, then roll out the red carpet instead of just directing this traffic to your homepage.
Now while many of the same rules that apply to standard PPC (pay-per-click) landing pages are used on social media landing pages, there are a few special considerations to make.
Essentially, you want to make sure that you get into the mindset of a visitor that is coming from a social network. The type of social network is of prime importance here, and it is always a good idea to design landing pages that mirror the content of the ads.
At least for text and images, if not the overall page aesthetics.
Ultimately, this is a relatively new trend, and marketers are learning what works and what not when creating custom social media landing pages for ads and links. But it is still a sound strategy to pursue.