I was watching the Emmys last week and then an ad came on.
It had a ton of celebrities who were serious and telling me to listen and pay attention.
They start to talk somewhat comedically about a bunch of things I should never do – never fly first class, never get a king size bed, never get a walk in closet etc etc.
At this point, there are hints of comedy creeping in…
Until the final punch line “..and most importantly Never Get Hulu”.
My wife and I are marketing professionals and immediately looked at each other thinking the same exact thing.
Who at Hulu gave the green light to this ad?
Why would you get people’s attention and use the words “Never” and your brand name in the same sentence? From a marketing perspective this seems extremely stupid.
Yes, it gets people like me writing about this and talking about it and sharing the ad. Got it.
HOWEVER, it imprints very negative keywords next to your brand name into people’s psyche’s forever.
Never Get Hulu.
I absolutely don’t get it but hey what do I know, maybe they know something I don’t so I should probably take their advice.
I DEFINITELY won’t get Hulu.