This is the fourth post in the series.
In part one, I talked about some of my experiences with some of the successful high traffic websites I actually built.
In part two, I shared a little about my belly of the whale strategy, a methodology I use to identify potential software niches to get into.
In part three, I talked about the importance of putting together a baby business plan.
This is part four of the blueprint that will help you begin the process of building a high traffic profitable technology blog.
Today I want to teach you how to get a logo for your business.
What is a logo?
Simply put, a logo is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. You are obviously familiar with some of the more famous ones.
The importance of a good logo
Logos are relatively important for an online business but their value is misunderstood by most online entrepreneurs. A lot of people starting out in this business obsess about the logo.
- What color should it be?
- What size?
- What tagline?
- What image?
- Vertical or horizontal?
I brought a friend along to help you.
As my friend the Rock just told you – NONE of this matters.
If that sounds like anathema to you I’m wagering that this is your first Rodeo and you still have time for all that quaint nonsense.
Let me be clear. At this stage in the game, your logo does not matter one bit.
What this does not mean
- Doesn’t mean you should have an ugly logo.
- Doesn’t mean you should pay ZERO attention to it.
- Doesn’t mean that you should not have one at all.
What this does mean
- Does mean that you should acknowledge this task is low priority.
- Does mean that you should spend no more than 2 days on this task.
- Does mean that after 2 days, your logo concept should be “good enough”
- Does mean that this is a task that you should come back to.
So this begs the question..
Should I buy a logo or design one myself?
Great question – easy answer.
If you have the skills, put one together in less than 48 hours. If not, buy one.
This begs the next question..
How much should I pay for a logo?
Great question – yet again another easy answer.
50 dollars.
No more than 50 bucks is what you should spend on a logo because quite frankly, anything more is a waste of money.
This begs yet again the next question..
Where should I get this new logo designed?
I would have given you a different answer a month ago but I found a really cool place where you can actually get your logo design for cheap.
It’s called BrandCrowd.
This is a really cool service where you can buy or alter really cool logos for reasonable prices.
While you can spend more than $1000 to buy a logo, that would be dumb. Pick something cool, modify it and keep it moving.
I did this in 3 hours for another site I’m building – https://www.laptopvideoreviews.com.
This took 3 hours and cost me $45. Logo done. I recommend BrandCrowd because it’s really easy to use and simple to get a good logo done.
Summary
When you start out in this business, a logo can drive you CRAZY and you can spend months trying to get the right colors and branding and sizes etc.
FOCUS ON YOUR BUSINESS!
Don’t get distracted because here’s the secret – you can always double back and get a better logo later. It’s better to have a viable business and a crappy logo than a beautiful logo and a failed business.
It’s simple.
In the next article, I’ll show you what WordPress Themes I recommend for you to get started quickly.
Enjoy!