Why should I know about Online Marketing?

FrustrationWebsites, CSS, HTML, bounce rates, Facebook pages, conversion rates. On and on it goes.

It’s not hard to understand why people are intimidated by all this new technology and innovation.

Unfortunately, in a world of rapidly changing technology and innovation, these are some of the skill sets that individuals need to stay relevant and competitive in the modern workforce.

Now let’s be real here, not everyone needs to know how to code a website, hard core web development skills are for web developers. Likewise, not everyone needs to know how to design a website because hard core web design skills are for web designers.

Increasingly however, it’s become more important to know a lot about what these skills are and how they fit together to create and enhance online businesses.

  • We all remember when you didn’t need a digital resume and only a paper copy was acceptable.
  • We remember when you could exclusively look for jobs in the local paper, right before Monster and Careerbuilder showed up.
  • We also remember when Linkedin was a joke that no one needed to pay attention to, until it wasn’t.

GlobalizationIn less than 10 years, technology has raised the expectations of people who want to start businesses or look for jobs.

The truth of the matter is, technology has made all business globally competitive. Larger and more advanced economies no longer have a monopoly on the kind of knowledge we are sharing on these pages.

As it stands now, people can no longer get by without a basic, well-rounded knowledge of how online marketing and web development work.

Even if you think you will never find yourself in such a field, the fact is that these skills are becoming so ingrained within every type of position for employment, that not knowing them puts you in the minority. It’s like you’re typing on a typewriter while your competitor is using a Macbook Pro laptop.

Today, all around the world, students and workers are furiously learning these skills and using them to create new opportunities, businesses and higher standards of living for themselves.

Those are resources who will be competing against you.

Sooner than you think.

It doesn’t matter if you want to build a billion dollar business online or if you want to get a secretarial position at an accounting firm or anything in between – you’re simply at a disadvantage if you don’t have the skills to market yourself online, understand how websites work and use this knowledge to your advantage.Happy-Students

So, why do you need to know this stuff?

You need to know this because you simply don’t want to be left behind.

Because as technology evolves, that knowledge is becoming required and slowly becoming expected of you.

Luckily you came to the right place and we can help.

Check out some of the features of our Training Program.