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Web Manager (Roush Performance Products) – 13016

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August 29, 2018
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ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering.  The result, a unique mix of street car and race car...IS a ROUSH car. As technology and design continue to evolve, so does the ROUSH Performance line of vehicles, parts and crate engine offerings.  ROUSH Performance Products is committed to leveraging the latest in automotive and motorsports technologies to continually provide our customers the ultimate driving experience - the perfect combination of race car and road car. We are focused on performance, driven by technology, and committed to success.  Yes, we love our cars, but our people drive us to the forefront of industry.

www.RoushPerformance.com

 

The Web Manager is responsible for management of the digital activities for Roush Performance products across the ROUSH Performance and SLP brand web sites. The role will manage the design and implementation of the web sites, e-commerce stores and digital dealer platforms. As the Web Manager, this person will work cross-functionally with the rest of the marketing team as well as agencies to deliver the ROUSH Performance and SLP digital experience. This position is located in Plymouth, MI.

 

Responsibilities

  • Digital Marketing: Develop marketing and advertising plans for online stores. Research and implement new marketing tools and strategies to improve revenue. Increase traffic and sales to our online stores by working with department team members managing SEO/SEM, social and email marketing channels. 

  • Digital Store Management: Oversee and optimize performance of e-commerce store. Manage product images, content, assets and inventory. Work with marketing team members and creative vendors to optimize storefront. Monitor KPIs to optimize performance and drive conversion. Maintain all page and blog content. Monitor and publish product reviews and route customer service or warranty issues. Oversee the development and maintenance of the vehicle configuration tool and landing pages. 

  • Customer Portal Management: Oversee and manage the B2B customer portal and gain a thorough understanding of the dealer’s needs, both existing and potential, and use that knowledge to help deliver site features that influence product adoption and customer loyalty.

  • Reporting: Leverage web analytics, web tools and voice of customer to support ongoing changes and developments to improve customer satisfaction. Perform day to day monitoring of e-commerce performance. 

  • Digital Project Management: Project manager for on-going e-commerce development. Work closely with cross-functional teams for assets, including sales, engineering, material/planning, brand management and customer service/warranty. Manage third party development and agencies to improve shopping experience, maintain backend stability and drive revenue. Execute special e-commerce project initiatives. Manage web related budget. Plan, strategize and execute new product and vehicle web launches, ensuring accuracy and timeliness as the final gate to retail release.

 

To apply, please visit the Roush careers page by clicking on this link: http://www.roush.com/careers

Our benefits include: medical, dental, vision, life insurance, LTD, 401K, tuition reimbursement, paid vacation, and paid holidays.

Visit our website:  www.roush.com

Like us on Facebook: www.facebook.com/RoushCareers

At Roush, we are committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need a reasonable accommodation to access the information provided on this website, please contact the Recruiting Department at 734-779-7007 for further assistance. EEO/AA/Veterans/Disabled

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