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Web Experiences Manager



Radio Systems Corporation
September 5, 2020
Knoxville, TN
Job Type



Our Position: Do you thrive in a fast-paced, collaborative work environment? Do you have a deep appreciation for the ever-changing world of digital marketing? We are currently seeking an Web Experiences Manager to join our team - The Web Experiences Manager will be responsible for creating and delivering a best-in-class online experience for pet parents across all RSC-owned web properties domestically and internationally. This individual will constantly be focused on customer experience while overseeing the development of digital experiences or enhancing existing ones. This role will help shape and execute the online strategy to meet RSC brand(s) overall strategy, engage in market research, develop business cases, and own the marketing-focused road map of our web property focused footprint.

Radio Systems Corporation Headquarters is in Knoxville, TN. Where's that you say? Let's talk about what's famous about Knoxville, TN. We have been called The Marble City and "Scruffy City", names we have embraced as our own. And, what do Quentin Tarantino and Johnny Knoxville have in common? They were both born Knoxville, TN. We are the home of 1982 World's Fair and we boast of 21 craft breweries in Knoxville now. Click here for the Ale Trail: If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick on activities from hiking to biking, our Urban Wilderness has a lot to offer. Knox County has great public school systems, no state income tax and low property taxes and cost of living. If you like outdoor art, we have Music and Shakespeare on the Square, Family Movie Nights on the Square during the summer months in lovely downtown Knoxville.

Our Company: What do you want to know? We are the world leader in pet products with PetSafe Brand, SportDOG Brand and Invisible Fence Brand. PetSafe Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the Not-So-Crazy Cat Lady with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.

What you will do on the Digital Marketing team:

  • Own the improvement process, delivery, and maintenance of RSC-owned web properties (PetSafe Brand, SportDOG Brand, Premier Pet, and Kurgo) by leading cross-functional teams – (Brand, Digital, Web Development, Inbound, Ecommerce) toward solutions across multiple business units and category teams.
  • Represent the Digital & Ecommerce team's function/goals to cross-functional teams, as well as external stakeholders/contracted agencies. Maintain a close working relationship with all teams.
  • Own the health of the RSC digital footprint, and track performance by supporting the development of appropriate metrics and measurement.
  • Continually analyze domestic and international web property performance, overall direct to consumer sales, and proactively make decisions and/or influence change.
  • Develop and prioritize product requirements for new websites/products/services, as well as enhancements/change requirements for existing web properties.
  • Bring a transformational approach to digital content strategy (blog, on-page/off-page optimizations) and alignment around SEO development. Demonstrated expertise in SEO best practices is required.
  • Research new digital technologies and standards to evolve current digital capabilities and formulate new ones.
  • Identify project needs and oversee project plans related to direct to consumer ecommerce.
  • Demonstrate proficiency in web technologies, including modern web standards, image manipulation and compression, Google Analytics, and Marketing Automations systems.
  • Coordinate with marketing services on marketing promotions, new product launches, and customer loyalty campaigns.
  • Work with Brand and Inbound teams to maintain a consistent experience and voice within each brands' web presence.
  • Review website behavior and report on the effectiveness of online marketing programs.

PM20 -7610



  • College degree in a communications/marketing-related field, and/or comparable experience leading digital marketing teams
  • Self-directing with a strong work ethic.
  • Exceptional written and verbal communication skills.
  • Experience either developing, or managing the development of, web-based software, ideally via Lean/Agile scrum methodology.
  • Energy, motivation, and commitment to drive results in a fast-paced environment. The Digital & Ecommerce team is a start-up within and established/successful company. Ability to adapt quickly, make decisions.
  • Must have a balance of strong marketing, selling, writing, and analytical abilities.
  • Strong desire and ability to continually learn and maintain a high level of expertise in a field that is constantly changing and evolving.
  • Ability to understand consumers' online buying behavior and how to translate that understanding into a strategy and solid execution.
  • Ability to collaborate effectively with both internal and external team members.
  • Knowledge of and experience in execution of various internet marketing disciplines, including search engine optimization, search and display advertising, email marketing, user experience best practices, A/B testing, conversion optimization, and website analytics.
  • Must be able to both focus on the big-picture objectives and be detail oriented.
  • Experience with Industry-Leading Ecommerce platforms (Shopify, BigCommerce) as well as varied CMS Environments (Contentful, Expression Engine, WordPress, Unbounce, etc.)
  • Advanced knowledge of Google Analytics, Google Tag Manager, Google Search Console


Working for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!


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