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Web Data Analyst Manager

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Nordic Naturals
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August 9, 2018
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Web Data Analyst Manager

The Web Data Analyst Manager is accountable collecting data from multiple data sources in to Tableau and tracking and reporting web traffic data, sales patterns across all websites and providing data, reports, and strategic business analysis.

In this role you will:  

  • Develop business insights based on analysis and campaign results, and communicate key findings to various stakeholders to facilitate data-driven decision-making, identifying areas of opportunity as well as problems or shortcomings that may jeopardize goals.
  • Collaborate with digital marketers to create measurement plans and reporting for SEO and CRO initiatives and assist with A/B testing results analysis.
  • Create information and insights from data to inform SEO as well as influence site design, content, and navigation with a focus on revenue generation.
  • Help with the maintenance, design and development of dashboards and custom reports that align with primary business drivers (SEO and conversion optimization).
  • Optimize these digital dashboards and reports to track and analyze metrics related to organic traffic performance, website usage, visitor behavior, online marketing, and other KPIs.
  • Create presentations/reports for management and other departments on a consistent basis as defined by management.
  • Train other members of the organization to use analytics in their roles
  • Ensure analytics capabilities are correctly defined, integrated into the sites and preserved during site upgrades and migrations.
  • Support and mentor team to leverage insights from Google Analytics and apply an analytical approach to website management.

Qualifications and Experience

  • Bachelor's degree required (preferably in mathematics, finance, business, ecommerce or statistics)
  • 3-5 years of relevant experience.
  • Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making.
  • Mid-level knowledge and experience with SEO principles and best practices.
  • Experience in collating, manipulating, analyzing & presenting of data in a clear manner.
  • Strong understanding of websites and digital marketing.
  • Understanding of web development.
  • Excellent written and oral communication skills and ability to interact with all levels of end users and technical resources.
  • Ability to work independently as well as with a team, and juggle multiple projects simultaneously. 
  • Organized, proactive and timely in delivering results.

Software Proficiencies:

  • Macintosh OS X environment
  • Extensive experience with web analytics tools, particularly Google Analytics and Google Search Console.
  • Microsoft Office suite including Excel, Word, and PPT
  • Excellent at Excel
  • Regex and Python Scripting proficient
  • Google analytics certified
  • Google tag manager proficient
  • Experience in pixel placement
  • Tableau experience

Other Requirements:       

  • This is a full time, in house position at our headquarters in Watsonville, California. 
  • Telecommuting will not be considered.

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.   

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned, Nordic Naturals works passionately to see generations of healthier, happier people around the world. 

Nordic Naturals offers a great work environment, support for a healthy lifestyle, and an opportunity to be part of a company that’s making a positive difference. We are committed to the shared goal of promoting health and wellness by delivering the world’s safest, most effective omega oils. We see a growing worldwide market and need a great team of people to enable our company to continue to fulfill its mission. 

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