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VP of SEO

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Published
November 10, 2018
Location
New York, NY
Category
SEO  
Job Type

Description

Job Description

Company is hiring a VP of SEO to lead our Search Engine Optimization offering for our clients and our brands. This role will be based out of our New York Office (SOHO) and reports to our CMO. The VP of SEO will be responsible for hiring and training an SEO team in Nashville and New York. The VP of SEO will partner with the VP of sales to help close sales, create marketing materials, and ensure we are delivering against the SEO scope of works.  

  • Develop and execute SEO and content strategy to drive brand awareness, increase leads/sales and maximize ROI for Company, our clients and our brands.
  • Utilize Salesforce to effectively manage and grow the SEO team
  • Build a world class backlink outreach practice to expand the reach of our content
  • Lead website migration projects to ensure redirects are in place and sites recover quickly
  • Partner with VP of Paid search and Social to integrate SEO with their channels
  • Lead SEO audits and train junior team members on SEO tactics
  • Own Company’s content calendar and work with the content and marketing team to create articles, POVs, white papers and lead generation materials
  • Help manage our Drift chat bot account and leverage it to increase sales and content ideation
  • Be the company advocate for SEO by finding, building and sharing training materials with the entire organization. Speak at events and write for popular websites to increase Company’s profile as a leader in SEO
  • Find and test new tools to add to our digital marketing tool box
  • Build systems and best practices to ensure all content is optimized for SEO
  • Build systems and processes to seamlessly on board new clients. This will include clearly defining scope of works, that match project tasks and deliverables that will be added to Salesforce
  • Communicate SEO performance and other goals to the management team
  • Stay updated on the latest innovations, tools, and techniques via popular SEO blogs and channels
  • Partner with sales to pitch and close new clients
  • Input into the building of our proprietary marketing automation products
  • Build out and deliver client reports
  • Building schema markup to help clients improve rankings

Qualifications

  • Great attitude and a desire to teach and learn
  • Self-starter who dislikes to be micromanaged
  • Willingness to travel to Nashville for work
  • Bachelor degree
  • Search agency experience
  • Experience using BrightEdge, Conductor, DeepCrawl, Screaming Frog, Google Search Console, WordPress
  • Passion for SEO and growing a search group of your own
  • Certified in Google Analytics
  • 7+ years of experience in an SEO management role
  • Working knowledge of HTML, CSS, JavaScript and how they work for SEO
  • Experience running A/B landing page tests using Optimizely or something equivalent
  • Excellent Excel, Powerpoint, Word and Keynote skills
  • Experience managing multiple junior team members
  • Ability to analyze data and provide evidence-based recommendations
  • Excellent verbal and written communication skills
  • Excellent attention to details and organizational skills especially when it comes to numbers
  • Experience with voice search and building Alexa skills is a plus 
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