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VP of Marketing Operations & Digital Demand Generation

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Published
January 9, 2021
Location
New York, NY
Category
Blog  
Job Type

Description

Job Summary

At Company, we believe that by leveraging modern technologies and partnering with banks and card networks, we can transform the way people pay. That’s why we’re looking for an outstanding VP of Marketing Operations and Digital Demand Generation to manage our end-to-end digital marketing efforts, campaign optimization, and reporting. The VP of Marketing Operations and Digital Demand Generation will play a leading role in Company’s digital acquisition, engagement, and retention efforts, and will have a direct impact on Company’s growth and revenue goals.

Here’s What You’ll Do Day-to-day

Demand generation

  • Fill the sales pipeline and accelerate the velocity of prospects
  • Partner with and provide expertise to the BD team on demand gen programs and approaches.
  • Manage the buyer’s (and influencer’s) journey. Understand our buyer personas. Ensure that we are reaching and engaging with all of our prospects.
  • Optimize our approach to lead nurturing.
  • Partner with Sr Product/Brand Marketer on content and more broadly with other teams to ensure digital campaigns achieve business goals
  • Develop and execute a comprehensive, integrated digital marketing strategy
  • Implement inbound and outbound campaigns incorporating email marketing, SEO/SEM, social, video, blog, affiliate, web, digital events, etc. to generate and convert leads. Identify and test new methodologies.
  • Segment audiences and optimize campaigns to increase effectiveness
  • Understand analytics, measuring ROI, and communicating results

Marketing Operations

  • Define, create, map, and document key marketing processes
  • Implement a marketing automation platform
  • Partner with tech team to optimize integration across platforms 
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database in partnership with sales operations team
  • Own and manage a variety of technology, data, and service vendors.  Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Identify and integrate new data sources

What We’re Looking For

The right core skills

  • 7+ years of hands-on experience in B2B marketing operations and demand generation
  • Experienced in digital marketing strategies, best practices, and technologies, including email, social media, websites, blogs, etc.
  • Experienced in digital sales, including omnichannel programs and implementation of marketing research insights
  • Advanced experience with web CMS and digital marketing tools to optimize automated marketing and lead generation efforts, using platforms such as Google Analytics, AdWords, marketing automation platforms, CRM tools, etc
  • Ability to develop and execute high ROI digital marketing programs

The right mindset

  • Entrepreneurial, positive, humble, and can-do attitude
  • Scrappy with a focus on getting things done
  • Team player who is collaborative, enthusiastic, and interested in the Fintech space
  • Adapts well to a fast-moving and unstructured environment to get things done
  • Wildly curious and excited to grow a business

It’s admired, but not required if you have any of the following

  • Bachelor’s Degree in engineering, marketing, or related field
  • Experience in B2B finance or technology industries 

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