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VP of Marketing Demand Generation

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Published
January 10, 2019
Location
Los Angeles, CA
Category
Blog  
Job Type

Description

Company is seeking a VP of Marketing to work collaboratively across the organization to bring innovation to the way our brand engages with our clients. Ideal candidate will have experience with creative marketing, advertising, event planning, auditing, budgeting, communication skills, customer relations, customer satisfaction, market positioning, organizational skills, presentation skills, and strategic planning. 

Qualifications and Responsibilities:

  • B2B Online Demand Generation, Lead Nurturing, and Customer Acquisition
  • Lead demand generation, working closely the sales development team
  • Trade Show / User Group Planning & Supervision
  • Must be fully knowledgeable of the digital marketing ecosystem
  • Must have the ability to create the demand generation strategy & vision for the company
  • Brand planning, including involvement in the strategic direction for Company digital content development and production
  • Will be measured by Marketing Key Performance Indicators (KPI): inbound traffic, Leads Generation, Blog, Email
  • Create marketing and publicity ideas to communicate success, build brand awareness, as well as manage credit PR and attend speaking engagements
  • Must be able to run and own all content strategy (blog, email, video, Guest blog, podcast)
  • Management on SEO / SEM / PPC & Adwords onpage and backlinks
  • Marketing Automation / Metrics Reporting / Data Analysis
  • Paid Acquisition/Development campaigns/ Retention
  • Experience with Marketing Automation: Salesforce.com, HubSpot, Google Analytics, Marketo and Eloqua
  • Must be familiar with all of Company’s Brand products and content Partnerships Relationship Podcast Distribution
  • Cross-Sell / Up-Sell Campaigns
  • Must know Conversion rate optimization (COR)
  • Bachelor’s/MBA (Marketing, Business, Economics, or related analytics fields)
  • 3+ years relevant experience as a digital marketing Demand Generation Director
  • Agency experience a plus 

Must be proficient in:

  • A/B and Multivariate Testing 
  • Optimizely 
  • MOZ 
  • Aweber 
  • Exact Target 
  • Eloqua 
  • BaseCRM 
  • Salesforce 
  • HubSpot 
  • Marketo 
  • CrazyEgg 
  • Microsoft Office 
  • Go-To-Webinar
  • LeadPages; WordPress, unbounce - etc
  • AdWords; Google Analytics
  • Facebook Ad Manager
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