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VP of Marketing

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Published
September 15, 2020
Location
Boston, MA
Category
SEO  
Job Type

Description

Company is seeking an exceptional VP of Marketing, who will report directly to the Chief Marketing Officer. You will oversee marketing for the SEO business unit and partner closely with the executive team. You will lead the marketing team, including Digital Marketing, Campaign, Content, Influencers, and Video teams.
The individual must be a strong strategic thinker and multi-tasker, capable of seeing the bigger picture and orchestrating projects to that end. This role requires extraordinary communication skills and diplomacy along with a positive can-do attitude to constantly challenge the status quo and seek new and better ways of communicating both internally and externally, at all levels of the organization.

Performance Objectives & Responsibilities:

  • Lead and empower a team of marketers to drive key business metrics including new payments, CAC, market share. Drive vision and oversee efforts across the team.
  • Develop and execute strategic marketing plans and vision to ensure the success and adoption of our core SEO products as they go to market.
  • Conceptualize and implement marketing roadmap and translate those concepts into actionable quarterly targets due to team and channel management
  • Design effective messaging and value proposition, providing a complete positioning communication strategy of our core SEO products.
  • Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times.
  • Responsible for new payments, CAC and marketing budgeting execution, long-term planning and strategic decisions
  • Forecast, analyze and report on marketing activity effectiveness
  • Set priorities, influence, and collaborate with other teams to deliver business assets on time.

Qualifications & Skills for Success:

  • 7+ years of experience in a marketing leadership role
  • Experience in leading and building a marketing team, including remote employees
  • Extensive experience leading the strategic vision and execution of a full marketing function
  • You have deep knowledge of digital advertising techniques and platforms, SEO, analytics and best practices
  • Experience with B2C/B2B in SaaS/ Fintech marketing, including lead generation, account-based marketing, and customer loyalty (resulting in adoption and retention) will be preferred
  • You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring outcomes. You are at the center of our entire organization, constantly interacting with teammates and prospects.
  • Bachelor’s degree in business, marketing, communications, or related field, MBA desirable
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