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VP of Marketing

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Published
July 31, 2020
Location
Washington, DC
Category
Job Type

Description

What we are looking for

Company is hiring a Vice President of Marketing to design, implement and lead its go-to-market, brand positioning, sales partnerships, and user community creation. This leader will be a member of the executive team, and will manage a horizontal function to support each of our four business verticals: consumer, government, nonprofit, and political analytics. 

This role represents a ground-up opportunity to have a deep impact on the success of the business. In turn, it requires a hands-on approach and the ability to both think big-picture as well execute in a fast-paced environment.

Responsibilities

This person will be awarded considerable autonomy to define their priorities based on the state and needs of the business, but there will be a set of core responsibilities:

  • Product positioning: Define and position our two product lines - the Company platform and our survey applications - broadly and in our target sectors.
  • Sales enablement: Build and maintain a thoughtful, updating library of marketing materials (product marketing collateral, public case studies, etc.) to support our sales and branding efforts.
  • Digital Content: We need creative thinking, clear processes, and a lot of teamwork to capture and present our stories online. This person will manage and develop Company’ digital content and marketing, which would include: 
  • Managing Companyanalytics.com and the Company’ Data Science and Technology blog, 
  • Developing digital training assets our users can access online, 
  • Designing outbound sales and advertising assets supporting business development activities
  • Go-to-market strategy, execution, and measurement: Work with our product, business development, and sector teams to tailor our messaging, targeting, and marketing activities broadly and within sectors. This person will manage our digital, email and trade campaigns in partnership with sector sales leaders. They will also be responsible for providing a success measurement system.
  • User community: Create a lightweight community for Company nonprofit and government users to share their case examples and code with each other, and share feedback to Company.
  • Sales partnerships: Select and manage a small set of sales partnerships. Company has several existing partnerships, but we’re looking for this person’s leadership to evaluate additional strategic partnerships. 
  • Public Relations / Communication: Work with our Head of Communications on an earned media strategy that highlights Company, its people and its products in national and trade publications.

Ultimately, success in this role will be measured by the Company’ ability to meet its growth goals while fulfilling the mission to its customers. Commensurate with the company’s endless pursuit of that mission, detailed measurement and data capture must be native to every strategy, campaign and channel in order to know what’s working, and what’s not.

Preferred experience and competencies

The Vice President of Marketing will come with experience leading the creation and execution of a multi-channel, B2B enterprise marketing strategy from conception through implementation and on to sustained and rapid growth stages. S/he will have a track record of success within a rapidly growing technology company where resources are small but impact is big. S/he will have recruited, led and developed a talented, diverse and best-in-class team of marketers. Other expected experience competencies include:

  • Previous marketing leadership experience with a complex, highly technical enterprise product offering
  • Experience in positioning a hybrid of technical and service offerings
  • Excellent technical as well as creative writing skills
  • Impeccable communication and leadership ability, both with internal and external audiences
  • Experience with automated, direct marketing tools and technology
  • Experience managing digital campaigns
  • Experience developing and distributing digital content
  • Experience in a fast-paced, dynamic environment
  • Native quantitative and analytical abilities
  • Track record of working collaboratively, as well as autonomously, across multiple business functions
  • Sales lead management and reporting
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