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VP Digital Marketing



October 3, 2020
Eden Prairie, MN
Job Type


The Vice President of Digital Marketing is a multi-faceted role that includes driving all digital end-user (B2C) and trade partners (B2B) initiatives.  This role establishes and leads the vision for our digital marketing organization, orchestrates and implements a highly integrated digital strategy to build the Company brand and drive demand. The ideal candidate will be capable of understanding both business challenges and user wants and leads a team in the development of innovative, technological and interactive solutions to achieve measurable results. Serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. 

Vision, Strategy, and Leadership:

  • Develop and implement an integrated strategic digital marketing plan to advance Company’s brand awareness, generate demand, and optimize conversion.
  • Leads a team managing Company digital platforms including company websites, e-commerce, SEO/SEM, apps, mobile, digital advertising, content management, social channels and marketing automation. 
  • Define and oversee the implementation of Company’s digital content strategy and asset management.
  • Develop strategic technology solutions in partnership with IT based on business goals and objectives.
  • Lead Company’s digital analytics and reporting across paid, owned and earned media with a strong focus on ROI.
  • Build and manage the digital teams and all associated projects/resources.
  • Interface with other marketing department functions to execute integrated initiatives.
  • Partners with IT and sales to deliver highly functional plans that drive enterprise results. 
  • Identify, develop, negotiate and manage vendor relationships to ensure our strategy is executed using the most current technologies/partners.
  • Represent digital marketing in business presentations.
  • Recruit and manage appropriate teams to support the development and execution of the strategy
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
  • Mentor and develop staff using a supportive and collaborative approach on a consistent basis
  • Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals


  • Demonstrated understanding of how to successfully navigate an organization structure with executive presence
  • Exceptional interpersonal, verbal, and written communication skills
  • Deep understanding of social media and digital metrics
  • Expert presentation skills and strong professional demeanor
  • Highly organized with strong business knowledge and financial acumen
  • Established record of developing and executing digital marketing strategies in an effective and professional manner
  • Ability to build, develop and maintain strong professional relationships, both internally and externally
  • Proven collaborator in a dynamic leadership group as well as the ability to take initiative and make decisions independently
  • Self-motivated, driven individual that has a demonstrated record of personal and team achievement

Minimum Requirements:

Education: Bachelor’s degree in Marketing, Digital, or relevant area of education; Master’s degree is a plus

Experience: Minimum 10 years’ digital marketing management leadership experience; Minimum 5 years’ experience managing employees

Systems: Google Suite, Microsoft Office; CRM, SEM and SEO platform experience

Managerial Responsibilities: Establish, develop and lead a team of up to 3 direct reports

Travel Requirements: Up to 25% travel throughout the US and Canada 

Physical Requirements: This is an office position requiring phone and computer use

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