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Transactional Ecommerce Marketing Leader

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Robert Half Technology
Published
December 6, 2018
Location
Jacksonville, FL
Category
Job Type

Description

Ref ID: 01120-0010756511

Classification: Programmer/Analyst

Compensation: DOE

Robert Half IT SEARCH is looking for a ?Brand Manager? who will act as a strategy leader and own an entire market vertical whom will be responsible for online/e-commerce growth in revenue. Efforts include any/all needed tactical actions in areas listed below under direct response channels. Qualifications and Skills ? 4+ years of proven experience in transactional ecommerce marketing ? Direct Response Marketing best practices ? Expert experience in marketing data analytics and tools ? Proven experience in working with all marketing channels and tools ? WordPress experience ? Extensive project management experience ? Management of 3rd party vendors ? Entrepreneurial mindset Goal of the position: ? Increased sales above organic baseline in given markets ? Setting of annual and monthly sales targets ? Market expertise ? Formulation of unique selling benefit ? Formulation and execution of integrated direct response marketing campaigns ? Internal and External resource management ? Focus on short- and long-term initiatives ? Strategy starts off by understanding what exists today, everything about the vertical- demographics, networking, web traffic, important products and formulate the strategy (st and lt) to increase sales through the ?direct response channels?: ? PPC ? Email ? Social ? Print ? Ad Specialty ? Call Center ? Affinity Affiliate ? Organic Search ? SEO Mindset components (not limited to): ? Content marketing vs direct sale ? Lead gen ? Lead nurture ? Outsourced budget (PPC is managed separately) to be used autonomously (with approval) Ideal candidate has experience selling a commodity online. Responsibilities and efforts range from the highest level of strategy to being in the weeds with WordPress- all determined by the Brand Manager. This can be viewed as a ?small business CEO?. For fastest response email [Click Here to Email Your Resumé] Relocation assistance is included if relevant.

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