Connect with us

Spectrum Senior Manager, Marketing & Creative Strategy



December 1, 2019
Stamford, CT
Job Type


The Spectrum Senior Manager of Marketing & Creative Strategy is responsible for the strategic development, oversight and execution of effective advertising strategies and tactics to drive company growth. Manage advertising campaigns and projects from inception to completion, including post campaign analysis and summary report. This position is also tasked with managing programs to positively impact consumer/customer perception of Charter's brand. Emphasis is on improving the development of new customer relationships, and reinforcing benefits to maximize upsell and retention.


International Marketing
Oversee all aspects for ideation, execution and implementation of monthly marketing campaigns for international segments (inclusive of Chinese, South Asian, and others)

Assist in the development of the go-to-market strategy, and overall marketing plan, including brand, online, and direct tactics

Partner with cross-functional teams to develop and implement segmented campaigns across channels to improve multi-touch campaign effectiveness

Develop testing plans for different customer segments to optimize customer acquisition and upsell programs

Oversee all aspects of MCM DM, email, Radio, DRTV, Brand campaigns. Develop and execute evergreen campaigns as well as launch quarterly campaign across target segments

Develop a cross-functional marketing strategy on how to acquire, up-sell, engage, retain, and win back Mobile customers, and execute the programs along with the team

Analyze performance, develop weekly performance reports and provide program improvement recommendations based on learnings

Develop targeting, segmentation and lifecycle strategies that improve KPIs

Optimize direct marketing programs by testing new hypotheses and identifying strategies that deliver actionable insights

Create and enhance online/web programs through partnership and coordination with online team, developers, engineers, designers, and partner agencies

Report on weekly, monthly, quarterly, and ad hoc reporting metrics

Write marketing plans to present to senior management

Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition programs.
Guide marketing communication strategies to ensure that marketing campaigns are aligned with MCM strategy and integrated into appropriate communications and marketing channels and plans (i.e., website, bill media, etc.).

Collaborate with marketing intelligence team to create a detailed mapping of customer key segments and grow the HOB universe

Skills /Abilities and Knowledge
Ability to read, write, speak and understand English
Must possess exceptional written and verbal communication skills with the ability to clearly articulate
ideas and feedback in a constructive way
Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
Possess advanced knowledge of marketing principals
Ability to efficiently manage resources and prioritize tasks
Ability to think creatively and strategically
Ability to build strong relationships with customers and colleagues
Ability to manage and motivate team members

Related Work Experience
7+ years: Industry experience in consumer technology or related industries
Experience in managing major advertising campaigns

Bachelor's degree or higher in marketing, business, communications or related field.

Skills /Abilities and Knowledge

Related Work Experience
Experience in managing traditional and online/social media planning a plus
Experience in brand management a plus

Office environment

Only registered members can apply for jobs.

Related Jobs

Digital Marketing Manager   San Diego, CA new
December 15, 2019
Social Media Associate   Austin, TX new
December 15, 2019
Marketing Coordinator   Brooklyn Park, MN new
December 15, 2019
Digital Strategist   Akron, OH new
December 15, 2019
December 14, 2019

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.



Wordpress Hosting
Continue Reading

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.



Continue Reading


Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.



Never get Hulu
Continue Reading



Digital Marketing Job Board