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Specialist, SEO

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Published
September 30, 2020
Location
New York, NY
Category
SEO  
Job Type

Description

Overview:

We are looking for a hands-on search engine optimization (SEO) professional to take on a strategic role within our growing in-house SEO team. This position will work with the Director of SEO to drive organic growth by planning and executing strategic initiatives. This role will work closely with merchandising, creative and technology teams across multiple business units and provide SEO guidance for site changes. This individual should be well versed in on-page, off-page, and technical SEO tactics for e-commerce with a thorough background in building strong relationships with various teams and managing workflows. Perform other duties as assigned.

The ideal candidate would have excellent problem-solving skills and an expert understanding of SEO best practices to clearly and effectively articulate complex ideas to a non-SEO audience. Self- starter with excellent organizational, project management and time management skills.

Essential Functions:
  • Develop high-value SEO strategies and sales growth for Macys.com.
  • Work closely with Content Marketing, Site Merchandising and Technology to ensure consistency in SEO strategy and implementation across multiple properties.
  • Drive the SEO marketing program through the analysis of existing content, competitive research, and identification of new opportunities.
  • Recommend enhancements to site architecture, internal linking, content and other factors to improve organic positions of target keywords.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Work with internal SEO team, and external agencies to help create SEO roadmap, enhancements and innovations to drive large scale sales growth.
  • Monitor digital marketing trends and developments, share new techniques with the team, and provide SEO education and training to the broader group.
  • Regular, dependable attendance and punctuality. 
Qualifications:
Education/Experience:

  • BA/BS in Marketing or Engineering or similar technical discipline or relevant work experience. MBA preferred.
  • 3+ years of experience in SEO and online marketing either in-house or at an agency/consultancy. 
Communication Skills:

  • Strong communication and presentation skills are essential in this role as well as excellent written and verbal skills.
  • Related tasks include developing relationships and socializing SEO strategies across the organization. 

Mathematical Skills:

  • Strong analytical and mathematical skills are required, preferably with experience in Microsoft Excel or similar applications. 
Reasoning Ability:

  • Ability to execute on multiple projects while closely measuring each project's impact and changing course when needed.
  • Strong project management and inter-departmental coordination skills required.   

Physical Demands:

  • This position involves regular ambulating, sitting, hearing, and talking.
  • May occasionally involve stooping, kneeling, or crouching.
  • May involve close vision, color vision, depth perception, and focus adjustment.
  • Involves use of hands and fingers for typing on keyboard and using a mouse.   
Other Skills:

  • Experience in SEO for Ecommerce a must. 
  • Highly analytical in nature; experience with Adobe Analytics preferred.
  • Experience with SEO Tools & Platforms such as Screaming Frog, Botify, BrightEdge, SEOClarity, etc. 
Work Hours:

  • Ability to work a flexible schedule based on department and company needs. 

Company Profile

As the fastest growing part of Macy's Inc. business, macys.com is achieving record sales and broadening our workforce.  macys.com offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth.  If you're interested in being a part of that growth and want to know what it's really like to work at macys.com, get an inside look at http://ecommerce.macysjobs.com!

Our employees have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations.  By skillfully combining the power of digital technology and omni-channel integration with the best in retailing, macys.com is reaching new heights.   

This job overview is not all inclusive.  In addition, Macy’s, Inc. reserves the right to amend this job overview at any time.  Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.  Macy’s, Inc. – including Macy’s and Bloomingdale’s – will consider for employment qualified applicants with criminal convictions in a manner consistent with SFPC Art. 49 and LA MC ch.XVIII Art. 9

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