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Social Media Strategist



CPI Security Systems Inc.
December 25, 2020
Charlotte, NC
Job Type


At CPI Security, we lead the Security and Home Automation industry and are consistently awarded “Best Places to Work” year-over-year!   We are looking for an innovative and creative Social Media Strategist who will tell our brand story by building compelling and engaging content for all our social media channels.  The ideal candidate will be responsible to ensure the reputation, content and campaigns being executed are dynamic, influential, compelling and meet overall goals and KPIs for our iconic brand.  This includes managing our social media content, campaigns & calendar and engagement for our iconic brand.  

Key Responsibilities:

  • Develop strategies to translate social interactions that drive increased awareness, positive brand reputation/perception, traffic and sales.
  • Monitor, identify, and engage to customer comments and questions both during and after business hours and on weekends.
  • Grow social media visibility and engagement across all platforms with a focus on Instagram, Facebook, Twitter, and other social media platforms, ensuring brand voice is consistent with our brand identity on daily posts, and the team stays current on trends.
  • Partner with leaders in all departments to support business needs through social media platforms.
  • Develop content calendar strategy and planning for the brand across all social media platforms-Instagram, Facebook, Snapchat, YouTube, Twitter, and emerging channels.
  • Lead the development of organization-wide social media standards, policies, and rules of engagement on social platforms.
  • Support all aspects of community management including fan engagement, influencers, and coordination with company ambassadors.
  • Analyze social media performance and KPIs using social media tools and provide well-defined content and optimization strategies.
  • Know the latest trends, and continually seek out new ways to drive communication and engagement by optimizing website content, tags, keywords, blogs and various web marketing avenues based on data to increase SEO.
  • Daily trend research and community listening, monitoring and engagement to increase brand awareness.
  • Capture new audiences, make friends/followers/fans, create groups, create social media pages, distribute new video and campaign media of marketing activities for placement on blogs, social networking sites, and community-driven sites and platforms.
  • Keep up with industry trends to identify growth opportunities and potential partners Keep up to date on new and emerging trends, tools, platforms, and practices in social media.
  • Educate internal partners role, performance and trends of social media.

Job Requirements/Expertise:

  • A Bachelor’s Degree required. 
  • 3+ years of experience in social media/content management/reputation management 
  • Experience with a strong understanding of how-to bring social media campaigns to life, storytelling, and creating followers that promote brand awareness and engagement
  • Exceptional collaboration skills - you enjoy working in a team setting
  • The ability to multi-task, detail-oriented and self-motivated
  • Excellent communication and presentation skills
  • The ability to maintain strong cross-functional partnerships and foster a team environment
  • Experience in community management with a strong understanding of how to build content, follower growth, and engagement
  • Creative mind with an ability to conceive innovative ideas and deliver creative content

Competencies and Characteristics:


  • Business Acumen - knowledgeable in current and possible future policies, practices, trends, technology and information regarding data, analytics and business intelligence. Understands the purpose and stakeholders of practices, policies, procedures and systems.
  • Managing Vision and Purpose – Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the visions; makes the vision shareable by everyone; can inspire and motivate.
  • Strategic Agility - Strong strategic analytical skills with the ability to develop creative approaches to communications and problem solving, anticipating future impact and issues.
  • Presentation Skills - translates complex data analysis into actionable, comprehensible material for diverse audiences in all formats, including formal presentations to large and/or senior teams, as well as informal one-on-one updates
  • Managing and Measuring Work - establishes clear objectives and measures for self and others. Monitors and reports on progress and results. Sets benchmarks and ensures accountability.
  • Customer Focus - Is dedicated to meeting the needs of internal and external customers. Gets first-hand internal customer information and uses it to improve processes and deliverables.

What's In It For You!

  • Opportunity to make a daily impact on our brand
  • Great medical, dental, vision, short- & long-term disability and life insurance options
  • On site state of the art fitness facility, onsite café, walking trail, basketball court and a dedicated Fitness Director
  • Company paid holidays, floating holiday and paid time off (PTO)
  • 401(k) plan with competitive company match
  • Paid Volunteer and Charitable Engagement Opportunities
  • Employee referral bonuses
  • Birthday and Work Anniversary Rewards
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