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Social Media Strategist



The Dominguez Firm
November 3, 2018
Los Angeles, CA
Job Type


Position:               Social Media Strategist

Department:         Marketing

FLSA Status:        Non-Exempt

Reports to:            Marketing/Digital Managers

The Dominguez Firm is one of the most widely recognized and successful personal injury law firms with a legal staff of over 120, who collectively deliver unrivaled client service and results.  The firm’s sought-after trial attorneys have won multi million-dollar verdicts and results in serious injury and wrongful death cases. They have been recognized with prestigious awards and accolades by industry peers and lawyers’ associations for their continuous success winning cases for individuals and families in need of outstanding legal representation. With over half a billion dollars recovered for accident victims, The Dominguez Firm has championed the rights of Californians for over thirty years. A testament to the litigation prowess is that other personal injury law firms refer some of their most seriously injured clients to The Dominguez Firm. The firm serves clients from all walks of life in English, Spanish, Korean, French, Italian, Portuguese, Arabic, Mandarin, Armenian and Farsi. With offices located in Los Angeles, Beverly Hills, Long Beach, Orange, Riverside, Oxnard, Sacramento, San Jose, San Bernardino, San Diego and Bakersfield, The Dominguez Firm can deploy its resources at a moment’s notice.


The Social Media Strategist will work directly with the Digital Manager and the Chief Marketing Officer along with Marketing department, and other departments (i.e. Personal Injury, Workers’ Compensation, Employment, Intake, and Administration) within the Firm to fulfill marketing objectives and goals on 360 campaigns across TV, Radio, Digital, Social, Outdoor and Search and maintain the brand’s reputation across all platforms.


Primary duties/responsibilities include, but are not limited to:


·         Manage the firm’s reputation on business review platforms such as Yelp, Google, Facebook, etc.

·         Promptly respond to reviews on all business review platforms, including working with platforms to remove negative reviews in violation of terms of use

·         Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness

·         Oversee day-to-day management of campaigns and ensure brand consistency

·         Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others

·         Monitor social media progress using web analytic tools

·         Review success of campaigns and develop ways to improve

·         Plan paid social media advertising strategies and budgets

·         Secure new media partnerships

·         Drive engagement with social media influencers

·         Resolve customer issues and negative reviews through social media and review platforms

·         Research new media platforms, trends, and industry opportunities

·         Provide feedback from social media trends and research; relay it to business strategists

·         Write effective, concise copy for multiple platforms, websites, and social networks

·         Perform other duties as assigned by Management and/or Team Leader



·         Experience with Hootsuite, Sprout Social, or HubSpot

·         Experience identifying and creating campaigns for target audience

·         Excellent analytical and time-management skills

·         Strong project management skills with ability to manage multiple projects and prioritize

·         Excellent verbal and written communication skills

·         Excellent interpersonal skills;

·         Experience with technologies and best practices for web design, web production, and creative design across multiple platforms

·         Experience identifying and creating campaigns for target audience




  • Bilingual, fluent in English and Spanish
  • Bachelor’s degree in marketing, PR, or related field
  • Two years of social media management experience
  • Knowledge of Photoshop, Illustrator, and Google Analytics
  • Knowledge of Search Engine Optimization (SEO) best practices
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)



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