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Social Media Strategist

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Bowen Center
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August 10, 2018
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Description

Create and maintain a favorable internal and external image through social media and traditional media platforms. This position will be responsible for total brand understanding and website traffic analytics. This position should understand all social media functions. This position will work in conjunction with the Multimedia Specialist on target group marketing and website needs.

Duties and Responsibilities:

  • Build and execute social media and traditional media strategy through competitive research, platform determination, benchmarking, messaging and audience identification to increase brand awareness
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Responsible for website content management and analytics

Qualifications:

Education: Bachelor's Degree or above in Marketing, Communications, Public Relations or related field.

Experience: Two (2) years' experience in field preferred

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