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Social Media Specialist

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Groendyke Transport
Published
January 31, 2021
Location
Wichita, KS
Category
Job Type

Description

Anyone can offer a truck-driving job. Groendyke Transport offers careers that unlock unlimited potential.

Summary

Location: Remote or Enid Office Reports To: Communications Manager
Classification: Exempt Date Last Revised: 01/09/2021

Job Purpose
The Social Media Specialist is responsible for planning, implementing and monitoring Groendyke Transport’s social media strategy in order to increase brand awareness, maintain a positive reputation and increase recruitment.

Description

Essential Duties and Responsibilities include but are not limited to

  • Develop, implement and manage our social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Assist with crisis management, negative reviews and news coverage
  • Moderate user-generated content and messages appropriately, based on our company and community policies
  • Set up and optimize company pages within each platform to increase the visibility of Groendyke’s social content
  • Create and implement social media marketing plan and editorial calendar
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on that information
  • Work closely with recruiting department to devise, implement and execute social media recruiting strategies
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions
  • Work with the media and recruiting departments to ensure content is informative and appealing
  • Encourage greater social media participation
  • Monitor SEO and user engagement and suggest content optimization
  • Track and analyze analytics reports to gain insight on traffic, demographics and effectiveness
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Stay current with social media trends and best practices
  • Research opportunities for new social marketing platforms and select/adapt current processes to fit company needs
  • Other duties as assigned

Additional Job Description

  • Education and Experience Requirements

  • Understanding of social media KPI’s, web traffic metrics and SEO
  • In-depth understanding of social media platforms with ability to navigate each
  • Familiarity with web design and publishing
  • Advanced verbal and written communication skills
  • Bachelor’s Degree
  • Computer Equipment and Software Requirements

  • Proficiency in Microsoft Office Excel, Word, and Outlook applications
  • Social Media Platforms as outlined above
  • Supervisory Responsibilities

    This position does not have any direct supervisory responsibilities.

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