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Social Media Specialist

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Published
November 11, 2020
Location
Atlanta, GA
Category
Job Type

Description

CLIENT

The company specializes in digital enablement and transformation using industry-leading process mining, business management and automation platforms. They help Fortune 500 companies become more process-efficient and improve their end-customer experience through the use of RPA, AI & ML powered solutions. The company has been growing at an accelerated pace and is looking to add experienced folks to their sales & marketing team. 

Job Summary

We are looking for an experienced and creative social media specialist to join our Marketing Team at a fast-growing and ambitious B2B technology company. The successful candidate will be responsible for planning, implementing, and monitoring our social media strategy to increase brand awareness and credibility, improve marketing efforts, and increase sales.

Responsibilities & Duties

  • Create and execute on company social media strategy and marketing calendar, in coordination with broader Marketing and Sales team
  • Maintain company social media presence across key social platforms (LinkedIn, Twitter, Facebook), including both corporate and executive profiles
  • Collaborate with other departments and subject matter experts to craft engaging content and messaging around projects, case studies, and industry thought leadership
  • Draft and publish digital communication collateral when required, including future case studies or blogs
  • Influence new product marketing and own the social strategy of all future service offerings
  • Create original and engaging text, images, and video content and marketing collateral
  • Maintain a unified brand voice and visual identity across channels
  • Actively monitor industry news, keywords, influencers, and conversations, and participate in relevant discussions in real-time to build brand visibility and thought leadership
  • Interact with users and respond to social media inquiries and comments
  • Identify and analyze issues, patterns, and trends within the targeted industry and competitor social profiles
  • Establish social media metrics/KPIs and report on a regular basis, including making recommendations based on collected data
  • Keep apprised on the latest social media best practices, platforms, and technologies; recommend best-in-class social platforms or management tools for adoption
  • Manage employee social platform and coordinate engagement activities within the Culture team
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