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Social Media Specialist

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on

The Creative Group
Published
October 8, 2019
Location
Conshohocken, PA
Category
Job Type

Description

Ref ID: 03720-0011108999

Classification: Social Media Specialist

Compensation: $35000.00 to $85000.00 yearly

Plan, develop, and implement the marketing and communications strategy and tactics for social media, creating broader brand acceptance and interest. Responsible for the development and implementation of a social media plan including: development of brand(s) pages, advertising, promotions, copy, brand presentation, and marketing research across the social media landscape.

Responsibilities:

* Plan, develop, and implement the social media tactics for insurance brands and products.
* Become our expert in social media markets focusing on external acceptance and internal participation.
* Coordinate activities between brands and assist program directors with social media communications
* Conduct social media promotions
* Conduct marketing research and development developing position papers and plans for social media penetration of the brand
* Ideate, write, create and implement social advertising
* Monitor changes in the acceptance metrics across targeted social media platforms
* Coordinate brand website changes and development to support social media campaigns
* Survey agents and insureds to determine social media acceptance and recommend changes where necessary
* Produce Social Media plans and budgets
* Report weekly activities against plan

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