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Social Media Specialist



February 12, 2019
Anaheim, CA
Job Type


As a Social Media Specialist, you'll help coordinate and develop social content on behalf of select partners, targeting leisure and business travelers to this top Southern California destination. You'll be responsible to help devise strategies, build and engage social audiences for multiple brands, in addition to establishing each brand's unique voice and presence.


Reporting to the Senior Director, Communications, the Social Media Specialist will help create and execute strategic programs to grow our partner(s) brand presence by integrating innovative methods. The specialist will also interface with partners and be responsible for insuring the partner's brand essence is communicated and displayed through all their brand channels. 

Duties & Responsibilities - Essential Functions


Lead/manage day-to-day social and digital deliverables for select partners/clients, including content creation, social initiatives, message creation, etc.
Identify, cultivate, and manage high-level relationships with bloggers, industry experts and influencers to increase brand awareness + engagement.
Maintain ongoing engagement across all social channels, interacting with business and leisure travelers.

Create strategic content for multi-platform storytelling, present a point of view across digital and social channels.

Support social media advertising campaigns to align with major destination events and initiatives.

Work with the greater destination community and organization's partners to promote local and regional businesses.

Measure and report on the impact of communications against overall business objectives.

Incorporate social strategies into larger integrated marketing and sales business + leisure travel programs.

Analyze social media tools to identify trends, assess data, create insights, establish future key messages and provide value to clients + manage third party platforms.
Drive ideation and new methods of social media execution to keep team one-step ahead.
Support/drive thought leadership opportunities and consistently communicate unique point of view across all channels.
Ability to demonstrate success in developing social strategies and their overall impact to the business' success.


Required:       2 year associates degree.

            Preferred:       4-year college degree or equivalent. Concentration in                                                 Marketing, Business, or Communications preferred.



                         Required:     Minimum 3-5 years experience in social media and/or public                                                relations at an agency and/or in-house                                                               
                        communications/public relations team.

 Abilities Required:  Ability to demonstrate social media execution (community                                              management, strategy and content development, blog                                                       outreach) across all platforms and communication channels,  including but not limited to Twitter, Facebook, Instagram,
                                              Snapchat, Pinterest, YouTube, LinkedIn, etc.


Excellent writing skills, especially in creating and managing  social channel content.

Passionate about social media and speaking on behalf of a                      brand; Develop and curate brand personality                         

  Experience with social media monitoring tools. 

We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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