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Social Media Specialist

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The Creative Group
Published
November 21, 2018
Location
Lewisville, TX
Category
Job Type

Description

Ref ID: 04010-0010717843

Classification: Social Media

Compensation: $60,000.00 to $80,000.00 per year

TCG is seeking a Social Media Manager to join a client in the Lewisville area. The ideal candidate should have experience developing social media strategies for both B2B and B2C brands, creating an overall brand voice and amplifying PR through social media. Experience using Sprout Social, Sprinklr, Hootsuite or similar tools is required. For immediate consideration contact [Click Here to Email Your Resumé] or call 972-619-4356. Responsibilities: ? Design and implement social media strategy to align with business goals ? Develop brand personality for each of the organization?s social media channels ? Set specific objectives and report on ROI ? Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) ? Collaborate cross-functionally to ensure brand consistency. This may also include working with multiple business units and agency partners to drive social channel strategy and execution to amplify lead gen, sales enablement and communications campaigns ? Monitor customer reviews, communicate with followers, and respond to inbound customer queries in a timely and professional manner ? Oversee social media accounts? design and adherence to best practices (e.g. creative and properly-sized Facebook timeline cover, profile pictures, blog layout, social images) ? Suggest and implement new features and campaigns to develop brand awareness, like promotions and contests ? Stay up-to-date with technologies and trends in social media, design tools and applications and implement when appropriate ? Oversee and maintain the organization?s social media policy, and ensure internal compliance as needed Qualifications: ? Five years proven work experience as a Social Media Manager, preferably for both B2B- and B2C-facing brands ? Experience in utilizing a social media listening and/or publishing platform (e.g., Sprinklr, Hootsuite, Sprout Social) ? Excellent copywriting skills ? Ability to develop creative content (text, image and video) ? Knowledge of SEO, keyword research, and Google Analytics, Salesforce, Marketo and other methods of measuring ROI ? Familiarity with web design ? Excellent communication skills ? Exceptional multi-tasking skills ? Able to explain complex social media data in an understandable way and communicate ROI for business reporting ? Strong problem-solving and critical thinking skills ? Knowledge of Facebook, Twitter and LinkedIn advertising platforms are required

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