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Social Media Specialist

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The Cato Corporation
Published
November 10, 2018
Location
Charlotte, NC
Category
Job Type

Description

The Cato Corporation, a leading specialty retailer of value-priced women’s fashion apparel with corporate offices located in Charlotte, North Carolina, operates three concepts: Cato, It’s Fashion and Versona. The Company has over 1,300 stores throughout the United States and a diverse workforce of approximately 10,000 associates. The Company’s stock is traded on the NYSE under the symbol “CATO”.

 

Cato is seeking a social and tech-savvy professional who will be responsible for creating and maintaining a strong online presence for the company’s brands. This role implements the company’s online marketing strategies through its social media accounts. The ideal candidate should have a passion for developing engaging content with an interest in communicating the latest trends in women’s fashion.

 

The position will be responsible for maintaining and optimizing all social media channels; updating social channels with appropriate content; monitoring online media for brand coverage; representing and responding on behalf of each store brand in appropriate brand voice; managing multimedia content; maintaining social media editorial calendars for each brand; writing and editing copy for social media channel distribution; reporting on social media activities and usage statistics; reviewing competitors social media sites regularly to stay current on online trends; creating and maintaining relationships with influential fashion media and bloggers; brainstorming and facilitating creative new marketing ideas and strategies; and assisting the eCommerce department with special projects.

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